English  |  正體中文  |  简体中文  |  Items with full text/Total items : 74010/74010 (100%)
Visitors : 24664648      Online Users : 443
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version

    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/63890

    Title: 專業美容化妝品行業的行銷策略探討-以廣州安婕妤生物科技有限公司為例
    Authors: 余孟勳;Yu,Meng-hsun
    Contributors: 管理學院高階主管企管碩士班
    Keywords: 產業矩陣分析法;策略矩陣分析法;策略點;美容服務業;business model;Cosmetics Industry;strategy
    Date: 2009-07-10
    Issue Date: 2014-05-08 15:35:41 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 美容化妝品產業是一種非常注重品質及品牌的產業,本研究旨在探討專業美容化妝品產業進入中國大路陸之行銷策略,並以個案公司進入中國大陸行銷策略成功之關鍵因素進行研究。
    ;Quality and branding are very important for cosmetics industry. The research aims to find out marketing strategy of the industry in China, taking one specific cosmetics company as example, to analyze factors of their success.
    In the past, such research discussed mostly on Taiwan's market. Few cases study marketing strategy, from these Taiwanese professional companies in cosmetics industry, after they transferred to China market.
    Through relevant study material, building study frame of the survey, analysis of SWOT, and five-factor analysis, further study product strategy, price set up policy, channel policy, and promotion strategy.
    I specially interviewed a Taiwanese professional cosmetics company in Guangzhou, and proposed to them for helping their future development, then finally analyzed opportunity, threatening. This study is mainly for analyzing market activities and trend of the Cosmetics Company. Via analysis the business model of the case, we may provide the reference and knowledge of business strategy decision making for Cosmetics Industry.
    We found that the benign cycle of building culture assets is the biggest power for enterprise growth via the process of strategy change from our case study.
    Appears in Collections:[高階主管企管(EMBA)碩士班] 博碩士論文

    Files in This Item:

    File Description SizeFormat

    All items in NCUIR are protected by copyright, with all rights reserved.

    社群 sharing

    ::: Copyright National Central University. | 國立中央大學圖書館版權所有 | 收藏本站 | 設為首頁 | 最佳瀏覽畫面: 1024*768 | 建站日期:8-24-2009 :::
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 隱私權政策聲明