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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/63911

    Title: 台灣液晶電視產業向下整合之運作模式與評估─以A公司為例
    Authors: 黃文煒;Wong,Wen-Wei
    Contributors: 管理學院高階主管企管碩士班
    Keywords: 垂直整合;液晶電視;產業分析;Industry Analysis;LCD TV;vertical integration
    Date: 2010-04-21
    Issue Date: 2014-05-08 15:36:36 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 科技的日新月異,使液晶電視正逐漸取代傳統映像管電視,加上政府推行兩兆雙星產業發展計劃,使液晶電視產業在最近十年來快速成長。產業激烈競爭使液晶電視售價持續下滑,各大面板廠商無不向上整合,以降低成本。
    ;Nowadays, the LCD TVs replace traditional CRT TVs gradually. At the same time, the Ministry of Economic Affairs is promoting a "Two Trillion and Twin Star development" program, the LCD TV industry grows rapidly in ten years. The intense competition makes the price of LCD TV reduce gradually. Therefore, most of panel manufacturers take backward integration in order to reduce costs.
    To avoid the conflict between customers of panel manufacturers, most of manufacturers separate panels and TV production. This research takes A company for example, because the company is the first one to take the forward integration. Then, this study analysis the environment of LCD TV industry, explore how to take the forward integration to maintain the competitive advantage from the procurement, manufacturing, R&D design and product management respectively.
       The results indicated that after integration, the costs of procurement, manufacturing and overall production can be declined. The technological innovation not only reduces design cost, but also makes production efficiently. Besides, the company can get the information earlier than his competitors, and provide customers total solutions.
    Although the total efficiency of integration is limited now, we estimated the efficiency will be better when the production reach economies of scale, and it will bring the company more profits in the long run. In addition, to maximize the effectiveness of forward integration, company should do the comprehensive plans and revise the organizational structure completely.
    Appears in Collections:[高階主管企管(EMBA)碩士班] 博碩士論文

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