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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/63912

    Title: 航空公司導入電子票務之行銷策略分析-以H公司為例
    Authors: 于君華;Yu,Chun-hwa
    Contributors: 管理學院高階主管企管碩士班
    Keywords: 票務e化作業;航空業;電子商務;Aviation industry;e-ticketing;Electronic commerce
    Date: 2010-04-27
    Issue Date: 2014-05-08 15:36:39 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 網際網路的迅速發展對現代商務活動與應用範圍造成了深遠的影響。透過網際網路進行的商業交易行為均可視為電子商務,不僅可提高企業整體運作效率、減少浪費、降低成本、更可以提高生產效率、提供快速回應,為企業創造競爭優勢。
    ;The rapid development of internet has made an influence on commerce nowadays and also the aspects related to daily commerce. Through internet, commerce could be seen as “Electronic commerce”. Electronic commerce could in fact improve the efficiency of an enterprise, reducing the cost and wastes and most importantly, enhance the competitiveness of a firm.
      Since 2007, the cost of oil and raw material has been inflating. Due to pressure from the cost, changing demand from customers and the new technology, the business of airline companies have been affected in a negative aspect. Facing towards the dilemma, some prestigious international airlines have put further emphasis on Electronic commerce by expanding its business on Electronic commerce and investment. However, the strategy of implementing E-commerce should be further analyzed and observed since there are a lot of uncertainties existing for E-commerce.
      This research is an analysis based on the observation on a specific firm “H” by exploring the influence on “H” with the implementation of E-commerce. As “H” airline has been established for 50 years, with its large amount of customers, it has started to apply E-commerce since year 2000. Moreover, “H” has started to improve its computer software and hardware and also its internet system to provide its customers with the best service. Therefore, “H” is a company which deserves our attention to analyze and dig deep into its strategy on commerce to explore how “H” actually influences the typical way of carrying out a business.
      In conclusion, there are still rooms for improvement on “H”’s E-commerce as its application and exploitation on new technology are not efficient. “H” should therefore enhance its speed on implementing new technology to fulfill the various requests from its customers. Although E-commerce could provide customers with convenience and lower an enterprise’s cost on production, the strategy on advertising and implementing its E-commerce should be further enforced as the system is not sophisticatedly formed. Moreover, due to the abundant customers’ information, if “H” could have a better communication with its customers and a better advertising strategy on targeting its own customers, a fruitful profit could therefore be anticipated.
      The followings are suggestions to tackle the problems from the above ground: (1) More capital could be invested on E-commerce. (2) Encourage internal selling to improve the staff’s techniques on manipulating E-commerce. (3) Enhance E-commerce by expanding it. (4) To establish “H” as an international brand throughout the world. In the future, three more analysis on the company are suggested. (1) Quantified analysis on H’s business. (2) Analysis on the relationship between the company and customers. (3) Analysis on the logic of information and management.
    Appears in Collections:[高階主管企管(EMBA)碩士班] 博碩士論文

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