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|Keywords: ||平衡計分卡;經營策略;計程車;Balanced scorecard;Management strategy;Taxi|
|Issue Date: ||2014-05-08 15:39:19 (UTC+8)|
|Abstract: ||美國哈佛大學教授Kaplan及Norton於1992年所提出的平衡計分卡（The Balanced Scorecard）在學術界及實務界作過許多實證研究，其架構強調企業財務與非財務、內部與外部、長期與短期、領先與落後指標間的平衡，不僅為一績效評估工具，更是與企業策略面相結合策略管理之工具。|
;The Balanced Scorecard theory developed by Kaplan and Norton in 1992 had contributed to a large number of research studies in both the academic and the practical fields. The structure is to exaggerate the balance of norm between financial and non-financial, internal and external, long-term and short-term, ahead and behind. This theory is not only a tool for performance evaluation but also a tool for strategic alliance between companies.
Currently taxi operators facing competition pressure of the same business, low taxi loading rate, economic recession, the unemployment rate gradually rises, mass transit and public vehicle special-purpose road establishment (causes the taxi industry to enter the depression and competitive advantage of the taxi descends), how effectively carrying on taxi dispatching and management to promote service quality and competitive advantage, seeking reforming to attract the consumers to travel by taking the will, increasing the taxi passenger rate and reducing the operating cost, really become important topics.
In this study, examines the management strategy, the competition strategy and the balanced scorecard, and take one satellite positioning taxi company in Taipei as the research object, by the balanced scorecard to analyze its management strategy and collect its present performance measurement indexes, includes the financial perspective, the customer perspective, the learning and growth perspective and the business process perspective and so on four perspectives to discuss, then the plan, designs a set to have the omni-directional management function the balanced scorecard, helps it to promote its operation performance. Research conclusion as follows:
1.The balanced scorecard design is helpful to the document company balanced development.
2.It can make the strategies and turn them into the practical projects.
3.It can establish the caused and effect relation of performance driving factors and results.
4.It can be applied to the future of industry.
|Appears in Collections:||[高階主管企管（EMBA）碩士班] 博碩士論文|
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