| 摘要: | 創業家憑藉著積極的創業精神，承擔了風險，進行難以預料成敗的創業活
動，產生更佳品質或更具競爭力的服務與商品。他們不但創造個人的財富，也改
善了客戶、員工、股東與社會大眾的生活品質。他們是創造性毀滅的主要驅使者。
本研究針對女性創業精神，以天成醫療體系的董事長，張育美女士的創業經
驗為個案研究對象。
醫療產業是個充滿專業並以男性為主導的職場，女性往往只是扮演支持性的
角色。但在本個案發現，初期創業到後續經營的整個過程，經營者都會面臨相當
大的困難與挑戰。本研究的創業家以一個完全沒有醫療事業經驗女性，能夠從鄉
鎮小型醫院，發展成為頗具規模的教學醫院，因此研究者將試著探討女性創業家
背後隱含的創業精神及成功之道。
經過詳細分析創業過程中的危機處理以及事業管理發展，本論文發現天成醫
療體系的女性創業家有下列的人格特質：對不確定性的容忍度，承擔風險，外控
源性格，成就動機，自我效能，正面心理，逆向思考，客戶同理心，偏執狂，不
滿足於現況，強烈自信，目標遠大，以及戰略心智。此外，身為女性創業家的獨
特之處在於她特別強調員工與自己在工作與家庭的平衡，她也特別驕傲自己出身
的客家文化背景，並且願意進一步承擔創業家的社會責任。
研究之目的，希望藉此案例供學術界參考；在社會上樹立典範讓青年學子仿
俲；而創業者本身亦能藉此研究，仔細回顧這一生中的創業歷程，自管理學術的
研究文獻中檢討得失，以期望能重新思索並釐清未來的事業方向。
;Entrepreneurs are the most important innovators. Through their endeavor, they create new forms of business, undertake the risk of producing better and competitive goods and services. As a result, they do not only become rich, but also consequently improve the living standard of the customers, stock holders and general public. They usually break the rules of market competition and build up major driving forces of “creative destruction.”
This thesis focuses on the woman entrepreneurship in a Taiwan’s medical business. It is a case study that collects the historical development documents and personal reflections of Mrs. Chang Yu-Mei, the chairwoman of the board of director in the Ten-Chen Medical Business. In the past 15 years, under the leadership of Mrs. Chang, this medical business has expanded into two major cities in Hakka people living area that including two major hospitals.
The medical service business requires medical specialty that usually are dominated by man, while woman workers are mainly playing supporting roles. It is a strategic managerial question: how can a woman without any previous experience establish such a successful business?
Through carefully analysis of the anecdotal stories during the past 15 years of business creation, the study finds out that this woman entrepreneur exhibits, at least but not last, the following strong personal characters that contributes to her success: intolerance of ambiguity, risk taking, locus of control, achievement motivation, self efficacy, positive psychology, contrarian thinking, empathize with the customers, paranoid, never satisfied with status quo, strong confidence, aim high, and strategic mind.
Furthermore, this study find out that this woman entrepreneur emphasizes more on the balance between family and work life, and her future role in supporting Hakka cultural development. The findings of this research contribute to the teaching of woman entrepreneurship and set am example for other young ambitious woman managers. |
