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|Keywords: ||瓦楞紙板;造紙工業;營運策略;關鍵成功因素;Corrugated fiberboard;Paper-making industry;Business strategies;Key Success Factors|
|Issue Date: ||2014-06-19 14:05:48 (UTC+8)|
針對個案公司之發展現況，研究結論如下：一、建立與上游供應商和下游廠商建立夥伴關係，以確保公司之穩定進、出貨；二、重視財務和成本管理，並建立合理物流和運輸安排；三、引進優秀業務員和作業員工，以維持技術品質的領導地位；四、不斷引入成功的經營模式，以應付市場的快速變化。針對個案公司未來發展，本研究提出三項實務建議，一、經營客製化商品，建立一對一之行銷客群；二、尋找跨省份合作商機，擴大公司營業範圍；三、建立供應鏈同盟，確保營運穩定發展。; In the 1990s, the paper-making industry in Taiwan has become a sun-setting industry. High-pollution paper-making industries like cardboard and carton factories in Taiwan were transferred to China or Southeast Asia. With the rapid growth of the economy of China and considering that Taiwan and China share the same language and has a similar culture, Taiwan's Manufacturing activities have shifted to China as well. The manufacturers, wholesalers, and retailers of the Paper-making business therefore were attracted to China, and formed a Taiwanese-invested paper-making industry cluster. In the early stage of this transfer, due to the policy of the Republic of China, the Taiwanese businessmen had to invest illegally and the choice of location was mainly in south China. However, the economic reforms of China soon influenced the salary and rent of the south coast area, and the Taiwanese-invested paper-making industry had to move further into the hinterland.
Taiwanese businessmen’s invest in China has promoted the progress of Chinese paper-making industry. As China's economy keeps growing, the need for paper-making industry will only increase. However, the application of paper-making technique is relatively low, the income depends on the size of the factories and the amounts of production lines, while the element of the company's success lies on its business and competitive strategies.
This study focuses on ccorrugated fiberboard and carton industries, analyze and conform the business environment and strategies. This study adopts the skill of case study research. By collecting and organizing related references and information, this dissertation analyze the company's business strategies, current running operation and future planning to draw the outline of the key reasons that led the company to develop successfully.
The conclusion of this study is as follows. Firstly, a company has to construct partnership with the suppliers and the retailers to ensure the purchase quantity and sale quantity. Secondly, a company has to pay extra attention to financial management and cost control and build reasonable logistics and transportation arrangement. Thirdly, a company has to bring in outstanding salespersons and operators to maintain the leading status of technical quality. Fourthly, a company has to introduce successful operation models constantly to deal with the rapid change of the market. As for the case study company, this study would like to provide three practical suggestions. Firstly, to engage in customized products and one-on-one marketing. Secondly, to look for trans-provincial cooperative opportunity and enlarge the range of business. Lastly, to establish supply chain allies and make sure of the stability of the operation.
|Appears in Collections:||[高階主管企管（EMBA）碩士班] 博碩士論文|
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