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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/64487

    Title: 觸控面板廠商競爭策略之個案分析—以E公司為例
    Authors: 李世祥;Lee,Shih-hsiang
    Contributors: 高階主管企管碩士班
    Keywords: 觸控面板;策略分析;五力分析;競爭優勢;Touch panel;Strategic analysis;Five forces analysis;Competitive advantage
    Date: 2014-06-03
    Issue Date: 2014-08-11 18:31:33 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 自2011年來,智慧型手機、平板電腦崛起,帶動觸控面板尺寸提高,也帶動全球觸控面板產值成長,觸控面板的應用逐步由小尺寸走向中大尺寸,並由電阻式移往投射式電容觸控面板。2013年在微軟力推Window8的驅動下,使觸控在IT產品應用需求漸增,帶動中大尺寸觸控面板需求成長。電子書、醫療儀器設備、車載系統、工業用電腦等利基市場,也是本產業廠商積極佈局的市場。
    本研究建議,個案公司的產能目前並不符規模經濟,資本額太小,募資不易,但研發團隊能力強,擁有將近40項國際專利。該公司若繼續用不符規模經濟的工廠產能,在競爭激烈的市場上廝殺,可能很快就會被淘汰。近年來同業間的專利訴訟,時有所聞,也帶給下游客戶很大的困擾。若個案公司將工廠裁撤,專心致力於新設計、新技術、新材料、新製程、新型專利研發,活化公司無形資產,做專利授權、整廠輸出、技術移轉的服務,個案公司應能脫離市場上的不利競爭,轉為智慧財產權輸出服務的公司,個案公司應可藉此轉型,繼續在觸控面板業,保有競爭優勢。;Since 2011, the touch panel industry has evolved from small size to medium and large size, and from resistive touch panel to projective capacitive touch panel due to the increasing demands of smart phone and tablet and the promotion of new Windows 8 of Microsoft. Touch panel companies also serve E-book, medical equipment, vehicle system, and industry computer as new niche markets in recent touch panel industry.
    This study aims to understand how Taiwanese touch panel companies to gain competitive advantages in the touch panel industry. We conduct a case study on E Company and analyze the case with Porter’s five forces analysis, SWOT analysis, and Hill and Jones’s theoretical perspective.
    The results show that companies in the touch panel industry are increasing their manufacturing capacity in order to reduce costs and increase market shares, but the overall capacity of the touch panel industry has been oversupply. We suggest that not only do companies need to enhance vertical integration, reduce product costs, increase yield rate and efficiency, but also refine their business model and strategy out of box. For E Company, several weaknesses have to be resolved, including diseconomies of production scale, less capital and funding problems. We suggest that E Company can close its factories and focus on patent licensing. E Company can utilize its R&D capability to create new products, technologies, materials, manufacturing processes, and patents. These can help the company engage in a new business model that focuses on patent licensing, resulting in competitive advantage.
    Appears in Collections:[Executive MBA] Electronic Thesis & Dissertation

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