兩岸光學影像產業的競爭與合作

NCUIR > School of Management at National Central University > Executive MBA > Electronic Thesis & Dissertation > Item 987654321/64499

Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/64499

Title:	兩岸光學影像產業的競爭與合作
Authors:	張光輝;Chang,Kuan-ghui
Contributors:	高階主管企管碩士班
Keywords:	光學影像;智慧型手機;供應鏈;DCOR;Optical image;smart phones;supply chain;DCOR
Date:	2014-06-17
Issue Date:	2014-08-11 18:32:01 (UTC+8)
Publisher:	國立中央大學
Abstract:	光學影像產業從早期的傳統相機，發展到數位相機、手機鏡頭、筆記型電腦，直到近幾年的智慧型手機、平板電腦，以及各類型的智慧裝置，都可以看到光學影像元件的不斷演進。尤其在蘋果公司2007年推出iphone，2010年推出ipad之後，引領了新一波智慧型裝置的潮流。各家品牌大廠開始競相推出新的智慧型電子產品，而這些智慧型產品都不可缺少拍照與視訊功能；各品牌廠又為了區隔不同的市場需求，在影像畫素上更在短時間內不斷推高，短短不到十年，由30萬畫素直衝2000萬畫素以上，造成整體光學影像供應鏈一片欣欣向榮，也改變了供應鏈上各企業的經營模式。本研究以兩岸光學影像產業中的模組、鏡頭與濾光片相關企業為主體，透過SCOR及DCOR的流程分析，了解兩岸產業的競爭與合作現況，並以幾個案例說明當今光學影像產業供應鏈與設計鏈的發展趨勢。協同設計與供應(Collaborative Design and Supply)的觀念是在幫助企業在有限資源下，透過整合供應鏈內、外部組織的產銷能力，引導設計鏈上下游廠商共同參與產品的設計與技術開發工作；而DCOR(Design Chain Operations Reference-model)作業模式的五大管理流程設計，可以協助企業規劃的設計鏈運作順利，提高企業的核心競爭力。當今全球許多領導品牌，大都已開始主導新產品的設計，結合供應鏈中具競爭力的企業，共同開發新功能與新技術。對於已經導入協同設計與供應鏈管理的企業，在產業供應鏈間的合作上，將帶來更多成功的機會。如何善用流程設計、掌握產品開發進度與適當調整設計鏈資源，完善績效管理，是值得設計鏈推導者持續關注的經營焦點。;Optical imaging industry Since the inception of traditional cameras, optical imaging elements continue to evolve, becoming an integral part in the development of digital cameras, mobile phones, notebook computers, and in recent years, smart phones and tablets.In particular, the launch of the iPhone in 2007 and iPad in 2010 ushered in a new wave of “smart” devices. Various companies began to launch new smart electronic product lines that included indispensable pictures and video features. In order to meet continuing demands of the market, these manufacturers have pushed up the image pixel from 300,000 pixels into 20,000,000 pixels or above in less than ten years. The thriving optical image supply chain has also changed the enterprise supply chain management model. This thesis studies the cross-strait industry of lens and optical image filters and its relevant enterprises. Applying SCOR and DCOR flow analyses, we investigate the current competition and cooperation between the two sides of the optical imaging industry across the Taiwan Strait, and in some cases illustrate the development of its supply chain and the chain of design trend today.The concept of “collaborative design and supply” aims to help companies with limited resources in the design flow of the product by guiding upstream and downstream design firms in their participation. Through the integration of both internal and external organizations in the supply chain production capacity, design and technology development, the DCOR (Design Chain Operations Reference) mode of operation, along with its five management process design, can assist corporate planning design chain to operate smoothly and improve the competitiveness of the enterprise. Today, many of the world′s leading manufacturers have started to design new products with collaborative development of new function and new technology within the supply chain. For the import of collaborative design and supply chain management of enterprises, in the industry supply chain cooperation, will bring more opportunities for success. How to use the product development progress and adjust the design chain management process design, performance management, improve management, is the focus of design chain is worth continuing concern.
Appears in Collections:	[Executive MBA] Electronic Thesis & Dissertation

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