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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/64502

    Title: 台商企業家運用陰陽太極哲學逆轉企業命運:以競合論觀點分析
    Authors: 盧俊銘;LU,CHUN-MING
    Contributors: 高階主管企管碩士班
    Keywords: 陰陽太極;競合理論;企業重整;Yin-Yang Tai-Chi Theory;Coopetition;Corporate restructuring
    Date: 2014-06-20
    Issue Date: 2014-08-11 18:32:07 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 當企業面臨財務危機時經營者應該如何因應?申請重整?放棄事業?抑或是設法化危機為轉機,讓面臨倒閉的公司起死回生?
    ;How an entrepreneur dealing with critical financial crisis of his corporate? Restructuring? Withdraw? Or tries to turn the crisis into opportunity, and makes the corporate back to life?
    This research tries to realize how to use the ancient Chinese philosophy: Yin-Yang Tai-Chi to save a bankrupt corporate by using a case study of real experience of researcher. It includes the conceptions of “when things reach an extreme, they can only move in the opposite direction” and “things close to be destroyed is not destroyed yet”.
    In the practice, coopetition theory is used to be the analytical method of this research. During the crisis, researcher used strategies based on coopetition to change the cognitions of stakeholders, including employees, suppliers, customers, banks, creditors, and government. By successfully using these strategies, he turned the attitudes of stakeholders from hostile to friendly, and finally put the company back on its feet.
    Appears in Collections:[高階主管企管(EMBA)碩士班] 博碩士論文

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