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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/64532

    Title: 平板電腦競爭優勢個案分析-以A公司為例
    Authors: 游禎良;YU,Chen-liang
    Contributors: 經濟學系
    Keywords: 平板電腦;競爭優勢;需求特徵分析;Tablet PC;Competitive advantages;the characteristics of demand analyze
    Date: 2014-06-25
    Issue Date: 2014-08-11 18:36:49 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 隨著科技發展,平板電腦越來越普及,平板電腦市場中各廠牌競爭也日益激烈,在如此競爭的環境中,要採取何種策略來增加企業利潤。本論文提出一套競爭優勢分析架構。


    ;Advances in technology have given rise to the increasingly popular tablet PCs and the competition is only getting stiffer. What strategies should different brands adopt in such fierce competitive market to increase profits?
    This study presents a competitive advantage analysis framework to this question. Competitive advantage refers to a lead over competitors in the margin for the same type of products in the same market. A competitive advantage is essentially raising the value of goods and must be preceded by a comprehensive understanding of consumer demands for the product characteristics. In turn, a company can effectively consolidate all the resources to offer products with high competitive advantage to consumers.
    In this study, competitive advantage in the tablet PC market is first explored, followed by more in-depth survey into the different models released by top three tablet brands. Each brand is given an overview of its history and its strategies and sales in recent years. Then, detailed features and specifications are listed for the tablet PCs to probe into consumer′s evaluation on individual models from three leading brands in market share.
    By comparing models of similar specifications across different brands, importance assessment, satisfaction survey and competitive analysis are utilized to ultimately develop strategies to enhance the branded products.
    Appears in Collections:[經濟研究所 ] 博碩士論文

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