English  |  正體中文  |  简体中文  |  Items with full text/Total items : 72887/72887 (100%)
Visitors : 23144995      Online Users : 421
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version

    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/64546

    Title: Icon辨識與其設計屬性之關聯性探討;Explore the Relationship Between Icon Recognition and Design Attribute
    Authors: 謝松燕;Hsieh,Sung-Yen
    Contributors: 資訊管理學系
    Keywords: 手機軟體應用程式;辨識;設計屬性
    Date: 2014-06-23
    Issue Date: 2014-08-11 18:37:45 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 近年來科技的典範移轉帶來了智慧型手機技術的快速發展、普及率的提升,加上行動網路的基礎建設也越趨近於完善,提供使用者能真正的擁有行動之功能,不只能隨時隨地的搜尋資料外,更能在店家以手機消費以及獲取附近店家的即時資訊與優惠。因此許多程式設計師、專業團隊、公司集團、遊戲場商等業者看準了這個商業的契機,也看準了背後的金流,進而創造出數百萬的手機軟體應用程式(APP)供使用者下載,目前APP的數量以及下載量仍不斷的上升當中。然而在數百萬個APP中,如何吸引使用者的目光和興趣而進行點擊就完全依靠APP的圖示,也就是所謂的『Icon』。什麼樣的Icon設計才能讓使用者辨識出來就是一大重點了,如同企業的品牌設計一樣的重要,在非特定搜尋的心態下,擄獲使用者的視覺感受進而對應用軟體充滿好奇與貼切感,如此就能在眾多的APP中脫穎而出。
    ;In recent years, a paradigm shift of technology lead the rapid development of smartphone. Smartphones become popular, the highly penetration rate and mobile internet infrastructure grows more and more mature, which can make user to download and search information whenever they want because of the emergence of software application (App). Such as NFC, more consumption, access to information and deals, etc.
    Therefore, many programmers, professional teams, and enterprise want to create tens of thousands of apps and earn profit from that. How to attract users’ eye balls from enormous apps is the thing that lots of enterprises concern with. One way to reach this goal is use the “Icon”. The most important thing is to figure out what kind of design attribute of the icon allows the user to recognize it easily. Icon design is as important as the corporate brand design. Captured the user′s visual experience of the app is benefit to downoad. Therefore, this paper use experiment method to discuss what kind of design attribute of the icon can influence users purchase decision. Exploring the critical attribute of different kinds of Apps, discuss whether the recognition have effect on Apps and what kind of design attribute of the icon lead user in an impressive way. Furthermore it can provide App icon designers as design criterion.
    Appears in Collections:[資訊管理研究所] 博碩士論文

    Files in This Item:

    File Description SizeFormat

    All items in NCUIR are protected by copyright, with all rights reserved.

    社群 sharing

    ::: Copyright National Central University. | 國立中央大學圖書館版權所有 | 收藏本站 | 設為首頁 | 最佳瀏覽畫面: 1024*768 | 建站日期:8-24-2009 :::
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback  - 隱私權政策聲明