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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/64558

    Title: 智慧型手機使用者介面與消費者態度之關聯;The relationship between smartphone user interface and customer attitudes
    Authors: 謝富貴;Hsieh,Fu-Kuei
    Contributors: 資訊管理學系在職專班
    Keywords: 智慧型手機;使用者介面;科技接受模型;Smart Phone;User interface (UI);Technology Acceptance Model (TAM)
    Date: 2014-05-23
    Issue Date: 2014-08-11 18:38:06 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 智慧型手機品牌廠商投入了可觀的研究經費在使用者介面上,然而使用者介面與消費者態度是否存在關聯性,應為智慧型手機品牌業者關心的議題,亦即是本研究探討之目的。


    ;Smartphone companies have invested a large amount of money in research on user interface (UI). Whether there is a positive relationship between user interface and customer’s attitude is one of the major concerns of smartphone companies and is what this research focuses on.

    Participants of this research experienced three different UI on the same device before filling out the questionnaire of the perceived performance of each UI. This research used Technology Acceptance Model (TAM) to analyze whether the three dimensions of UI are correlated with perceived ease-of-use, perceived usefulness, and attitude. The results provide smartphone manufacturers suggestions if they should keep investing in user interface.

    The results show: 1.The performance of smartphone brand’s self-developed UI is positively related to consumers’ perceived ease-of-use and perceived usefulness. Consistent with the literature on TAM, the perceived ease-of-use and perceived usefulness have positive correlation with users’ attitude, which will result in users’ higher satisfaction and higher intention to purchase the phone. 2. Smartphone brand should keep developing UI to differentiate itself from competitors and increase the purchase intention of the phone. 3. Smartphone brands could try to sell UI individually. Smartphone Companies couldl earn extra income and improve brand awareness. They can also use those positive UI feedbacks to influence smartphone brand attitude. Furthermore, the smartphone company could use its excellent UI to attract users to purchase the product of this brand and improve its market share.
    Appears in Collections:[資訊管理學系碩士在職專班 ] 博碩士論文

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