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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/65167

    Title: 創造力與創業精神-探索創業動機 與創業環境之調節;Creativity and Entrepreneurship: Exploring the Moderating Effect of Entrepreneurial Motivation and Environment
    Authors: 顏佑哲;CHA,YEN YU
    Contributors: 企業管理學系在職專班
    Keywords: 創造力;創業精神;創業動機;創業環境;陶倫斯創造力測驗;creativity;entrepreneurship;entrepreneurial motivation;entrepreneurial environment;Torrance Tests of Creative Thinking
    Date: 2014-08-25
    Issue Date: 2014-10-15 14:42:26 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 本研究旨在了解創造力對創業精神的影響,並探索創業動機是否會中介兩者間之關係,以及創業環境是否會調節創業動機與創業精神。創造力的評量採用陶倫斯創造力測驗、創業精神採用創新性(Innovativeness)、風險承擔(Risk-Taking)、預應性(Proactiveness)、自主性(Autonomy)與競爭積極性(Competitive Aggressiveness)五個構面。而創業動機則針對較廣泛的推(push)與拉(pull)兩大動機構面,以及較細微的成就(achievement)、福利(welfare)、地位(status)、金錢(money)、得免於難(escape)、自由(freedom)、效法前人(role models)等構面,以及整體創業環境的考量。
    The study aims to investigate the influence of creativity on entrepreneurship, whether there exists a mediating effect of entrepreneurial motivation between them, and whether entrepreneurial environment may moderate the relationship between entrepreneurial motivation and entrepreneurship. Torrance Tests of Creative Thinking was used to measure creativity. Entrepreneurship was measured under five aspects: innovativeness, risk-taking, proactiveness, autonomy, and competitive aggressiveness. The measurement of entrepreneurial motivation included broader push and pull motivations, and more specific motivation including achievement, welfare, status, money, escape, freedom, and role models.
    After removing useless responses, analysis on 198 participants showed: (1) there is significant effect for the family which does not have entrepreneurial experience between entrepreneurship and entrepreneurial environment, (2) the achievement in the term of entrepreneurial motivation significantly influences on following the example of their predecessors and overall scores of creativity, (3) the welfare and money of entrepreneurial motivation are negatively influence on the overall scores of creativity. This study addressed some practice implications according to findings.
    Key word: creativity, entrepreneurship, entrepreneurial motivation, entrepreneurial environment, Torrance Tests of Creative Thinking
    Appears in Collections:[企業管理學系碩士在職專班] 博碩士論文

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