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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/65396

    Title: 車用印刷電路板產業分析
    Authors: 楊文廣;Yang,Wen-kuang
    Contributors: 高階主管企管碩士班
    Keywords: 印刷電路板;車用印刷電路板;汽車電子;S-C-P;Printed Circuit Board (PCB);Automotive PCB;Automobile electronic;S-C-P model
    Date: 2014-07-01
    Issue Date: 2014-10-15 15:30:20 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 本論文欲替印刷電路板產業找到新商機的機會,故探討車用印刷電路板相關的產業特性、競爭條件。基於上述的研究動機,首先藉由文獻探討,選擇應用 S-C-P 的模型架構做為分析工具,並用SWOT的競爭優勢分析來擬訂策略,透過對車用印刷電路板產業做完整的了解與詳盡的分析,探尋車用印刷電路板相關業者可發展之經營方向,研究的目的期能對於車用印刷電路板業者提供具建設性的啟發,也對印刷電路板產業的轉型有所貢獻。最後則進一步檢視個案公司的競爭優勢並推想合適的發展策略,本論文已得出相關研究結果,並對個案公司擬訂之策略型態分為 配對策略、轉換策略及創新策略。
      車用印刷電路板領域,雖然市場規模無法與3C產業相比,但因為長久、穩定訂單及高進入障礙的特性,是維持公司長期經營的穩定營收來源,對於國內印刷電路板業者而言,是一個值得長久保存的績優客戶。;Expecting to provide constructive contribution of transformation for the automotive Printed Circuit Board (PCB) manufacturers, as well as seek for new opportunity for the PCB industry, this research focuses on discussing the PCB business characteristics and competition conditions. With this main objective, the research primarily selects S-C-P model as the analytic tool with SWOT analysis to formulate the strategy; additionally, the researcher selects a case to review the competition strengths and offers the suitable development strategies which are matching strategy, turnaround strategy and innovation strategy.

    With the development of the modem electronic technology in automobile industry, there is a significant growth of PCB used for automobile. Due to the features of automobile business, namely, stable demand and high profit margin, many PCB manufacturers are attracted to go for this blue ocean. More specifically, this has become an essential issue because automobile is used under the fast speed so that automobile makers need to ensure the high reliability of automotive components and the safety issue of the drivers and passengers. Therefore, compared to 3C products, automotive PCB requires higher quality of temperature tolerance, anti-corrosion, anti-electromagnetic wave and anti-vibration.

    The main feature of automotive PCB industry is that it takes three years for automobile makers to qualify the components, and they would conduct various testing under different parameters during the qualification process. Moreover, in order to maintain no arbitrary change of manufacturing process and materials, as well as achieve the zero-defect results, automotive makers would also send engineers to on-site audit the manufacturing process and procedures. With those high standards of quality requirements, it is extremely beneficial for PCB manufacturers enhancing production skills and yields.

    Although the economic scale of automotive PCB is much smaller than that of 3C PCB, the unique characteristics of automobile business which consist of long- term relationship, stable demand and high entry barrier indeed provide the opportunity for PCB manufacturers to turn the challenges into the vital sources of long-term business.
    Appears in Collections:[高階主管企管(EMBA)碩士班] 博碩士論文

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