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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/65431

    Title: ABC 公司西進選址分析
    Authors: 吳寶珠;Wu,Pao-chu
    Contributors: 高階主管企管碩士班
    Keywords: 珠三角;長三角;企業遷移;區位;筆記型電腦;Pearl River delta;Yangtze River delta;Migration;Region;Notebook
    Date: 2014-07-15
    Issue Date: 2014-10-15 15:31:19 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 近十年來,中國經濟的快速發展,特別是在沿海省份,造成城市勞動力短缺的現象。中國政府在這些早期的發達地區都實現了市區重建策略,以資本密集型的替代勞動密集型產業。這個結果在一個大規模的企業遷移到內陸和中國西部一些較晚發展的地區,
    本研究首先提出了ABC公司選擇目的地城市的思考結構,並提出相關的關鍵因素和權重比較候選地。其次,分析由ABC公司的用戶端強烈建議的三個候選地點,基於候選位地點的區域經濟,並考慮到ABC公司的發展戰略和投資規模。其次,分析了候選地區的所有相關因素,包括成本優勢,機智,地理優勢,政治和環境的優勢與可持續發展。最後,所有的評價和加權總相符的結論,做為提案給ABC公司。;Over the past decade, rapid economic development in China, especially in the coastal provinces, has led to urbanization labor shortages. The government in these early developed regions all implemented the strategies of urban redevelopment, by replacing labor intensive industries with capital intensive ones. This results in a massive corporate migration to inland or western China, which are less developed. Factories in the Pearl River delta and the Yangtze River delta are all facing the pressure of west-bound migration. The computer assembly companies, especially those assembling notebook computers, flock to Sichuan and Chungqing, since the major computer brand owners were all lured by the local governments with huge tax incentives to move there. However, the migrating factories are moving at a high expense, thus selection of a suitable location is very important, and can greatly affect its competitiveness.

    Company ABC in this study is the supplier of a key component for notebook computers, supplying to virtually all the major notebook assembly companies. Hence, it is faced with a mounting pressure from its customers to migrate to the Sichuan/Chongqing region. This study engages a site selection process, to scientifically choose the best site, so that the migration can help improve the competitiveness of ABC.

    This study first proposed a structure for choosing a destination city for Company ABC, and suggested relevant key factors and weightings for comparing the candidates. Secondly, the three candidate sites strongly proposed by its customers were examined, based on regional economies of the candidate sites, and considering Company ABC’s development strategies and investment scales. Next, it analyzed all factors for the sites, including cost advantages, resourcefulness, geographical advantages, political and environmental advantages and sustainability. Finally, a weighted total of all the evaluations were tallied and arrived at a conclusion, which is proposed to Company ABC.
    Appears in Collections:[高階主管企管(EMBA)碩士班] 博碩士論文

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