English  |  正體中文  |  简体中文  |  Items with full text/Total items : 74010/74010 (100%)
Visitors : 24040369      Online Users : 450
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version

    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/65433

    Title: 從綠色經濟角度探討零售業的綠色通路─以A公司為例
    Authors: 廖惠貞;Liao,Hui-chen
    Contributors: 高階主管企管碩士班
    Keywords: 綠色經濟;綠色商品;零售通路;綠色通路;green economy;green products;retail channels;green channels
    Date: 2014-07-15
    Issue Date: 2014-10-15 15:31:22 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 綠色經濟的發展從2008-2009年全球經濟危機後開始被重視,從降低自然資源的損耗到尋找替代能源的開發,我們的節能減碳已經由宣示性的永續觀念,進展到具有商機的經濟行為。各項相關議題如綠色產業、綠色貿易、綠色供應鏈、綠色商品等陸續產生,在於零售業則有「綠色通路」的發展趨勢。
    最後提出以下建議:首先零售業如果要發展綠色通路,必須對於販售的綠色商品有明確的定義,並且要持續維護與宣傳,積極的強化策略意圖以建立獨特的經營模式,善用並整合集團內部及外部資源,則能發想出更多創新的策略。;The financial crisis in 2008-09 triggered the movement of green economic development. Environmental issues have since been taken into seriously consideration, from lowering waste of natural resources to finding alternative power sources. The “green” issues have come a long way, progressed from mere declarative concepts of ever-lasting energies to commercial activities with business opportunities. Every related aspect, like green industries, green trading, green supply chains and green commodities are emerging on the business radar. As for the retailing business, “green channels” are also evolving rapidly.
    There have been many successful examples of green projects in recent years, proving that the green concept is viable in the business context. Successful emerging business and business model innovations both help to confirm that that “green” is not only a moral issue, but can also an effective way to strengthen competitiveness.
    This study investigates the status of green channel activities for Company A, and attempts to identify deficiencies and to develop countermeasures, and provide suggestions for future development. Company A is a major retailer in Taiwan which plunged into the green movement. It is a conglomerate with strength in different areas, and thus has an advantage of economy of scope, and availability of resources from different companies in the group. Starting from differential tactics, and keep on establishing image of green channels, it now appear to have a fruitful result. This study collected data through company documents and in-depth interviews, and analyzed the collected data from different angles, including internal conditions and external environment, this research target on finding.
    In conclusion, this study proposes the following. First, Company A has to make a clearer definition of their green products to be sold. Second, it has to keep up with the activities in maintaining its green image through promotions. Finally, it should launch more pro-aggressive strategies in green channels, to establish a unique business model, utilize and integrating and leveraging resources in and out of the business group, and lead to more innovative actions.
    Appears in Collections:[高階主管企管(EMBA)碩士班] 博碩士論文

    Files in This Item:

    File Description SizeFormat

    All items in NCUIR are protected by copyright, with all rights reserved.

    社群 sharing

    ::: Copyright National Central University. | 國立中央大學圖書館版權所有 | 收藏本站 | 設為首頁 | 最佳瀏覽畫面: 1024*768 | 建站日期:8-24-2009 :::
    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback  - 隱私權政策聲明