2. 依據8十商業模式分析，個案公司可以考量改善以下四個關鍵要素，市場定位與價值關係、價值創新與忠心謀略、資源投入與團隊合一、產品組合與顧客服務，來提升經營績效。並經財務假設試算結果，將可擴大營業額、提升毛利率，將長期無法持續獲利的狀況，轉虧為盈扭轉局勢。;In 1980’s large enterprise businesses are outspread; the process of globalization is speed up, the ascent of electronic, computer products or demand of consumers’ electronic merchandises are raising rapidly. Therefore, OEM has prepared not only found factories in China also overseas.
With through the period of electronics goods are shorted, large amounts of investments is not wise to OEM. Maybe to reduce risks is better choosing than perches order. In need of EMS is naturally due to this kind of enterprise’ require of cooperating.
The target has long-term deficit in Suzhou, are thinking about how to change the business model and management strategy to divorce fierce completion in RED OCEANS market.
The main purpose of this research has to two:
Firstly, this study will investigate that “the Chinese after many times of economic transformation, what kind of the changes and challenges of the EMS industry faces in to in China? “
Secondly, discusses drastic changes in Chinese economic environment for the target “how to make strategic direction, to improve the operating performance?”
This research uses 8 national model for EMS industries face challenges from the external environment, and basis on the 8 cross business model and 8 profit model to analyze the reason of the target currently operating performance is not ideal, the final to analyze to reinforce the value innovation and change in diversification of products, changes the business model, to re-estimate the probable pattern of 8 cross profit model.
The results of this research are as following:
1. According to the external environment analysis and 8 business model, the target is stocked in the situation of internal and external. (Basically, a common situation EMS industry in China), One is suffering from unsustainable developing innovation, enhance profits of foundry ;the other is market competition is overwhelmed and operating costs is keeping going up ,lead to EBIT, ROIC is negative, the necessary changes to the target is to analyze 8 cross business model for solving those problems.
2. On the basis of the 8 business model, the target can consider to improve the following four main elements, market positioning and value relationship, value innovation and loyalty strategy, resources inputs and team work, product assortments and customer service, to elevate business performance. And through by the results of financial hypothesis spreadsheet, if expand turnover, to promote Gross profit margin, will be able to turn out of deficit to profit from long-term continuous non-profit.