本計畫分析了台灣未來高齡人口的成長趨勢，探討台灣老人照顧相關法令限制與問題，以及機構照顧供過於求的產業現況進行。同時分析高齡人口對長期照顧的需求，並藉由最新在地老化理念與社區照顧經營模式進行分析，作為創業策略構想規劃之參考依據。經過商業模式、SWOT、產業週期等分析，針對本身的劣勢與威脅擬定因應之策略，並展開本個案的策略構想，以及細部營運計畫。最後，經由可行性分析，驗證本案的可行性。初步驗證本案在多方面皆為可行，同時獲利機率相當高，未來將以本計畫構想為藍本，募集資金進行創業。;The problem of population aging has become a global phenomenon. In particular, Taiwan is one of the countries in the world having the fastest growth rate in population aging. However, Taiwan’s elderly care services and related governmental regulations and policies are still in its infancy, thus resulting in many aging related social problems. In Taiwan, post-war baby boomers will soon enter the old age. They are in general better educated than their fathers, have better economic status, and tend to think independently. As a result, the long upheld societal concept of “rearing children for old age” dwindles. The new generation of seniors is no longer satisfied with the availability of “elder care” services, but goes a step further in asking for better services in preventive health care, and in LOHAS (Lifestyles of Health and Sustainability) quality of retired life.
These basic changes bring along a set of different opportunities in the silver-haired markets and industries in Taiwan. Taking advantage of this new opportunity, this study proposes a new business startup plan, focusing in community and in-home senior care, so that seniors can live their remaining years locally, instead of moving to an unfamiliar nursing home.
This study starts out with an analysis of the trend in the aging population, and exploring elder-care related legislation and regulations, as well as the phenomenon of oversupply in institutional elder care in Taiwan. We next look into the requirements of elder-care from the perspective of the elderly population, and also study the latest concept of aging locally and community care business models. These form the foundation of our basic strategic roadmap. In addition, we conducted analysis in business models, SWOT, industrial life cycles, etc., to better understand our weaknesses and threats. These become the basis of our detailed operational plan. Finally, we conducted a feasibility analysis to verify the viability of our proposal. The plan proved feasible, with high probability of profitability. Our next step is to carry out actions outlined in the proposal, and start fund raising for the startup.