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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/65450

    Title: 跨國企業如何把高科技產品賣給新興市場 - 以通用電器在印度醫材市場為例
    Authors: 吳秉璋;Wu,Ping-chang
    Contributors: 產業經濟研究所
    Keywords: 新興市場;破壞式創新;組織能力;Emerging Markets;Disruptive Innovation;Organizational Capabilities
    Date: 2014-07-30
    Issue Date: 2014-10-15 15:31:42 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 本研究探討為何有些西方大型跨國企業在擁有充分資源、先進技術及眾多專家情況下,經過多年嘗試仍無法打造出符合新興市場需求的產品。
    ;This study researches into why some large multinationals have sufficient resources, advanced technology and many experts in case, but after years of attempts are still unable to create a product which can meet the requirements of emerging market demand.
    Researcher chooses to study the case of GE in India ECG market. By comparing differences between before and after the success of emerging markets cases of organizational capabilities, and summed up by the theory behind the logic. The study found that to succeed in emerging markets , besides resources, processes and values are also essential. Changing organizational structure is a feasible and necessary approach.
    Appears in Collections:[產業經濟研究所] 博碩士論文

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