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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/65458

    Title: 印刷電路板產業市場分析與營運績效之研究
    Authors: 鄭元山;Cheng,Yuan-shan
    Contributors: 產業經濟研究所在職專班
    Keywords: 市場結構;廠商行為;營運績效;政府政策;印刷電路板產業;marketing structure;conduct;performance;Government policy;PCB industry
    Date: 2014-07-18
    Issue Date: 2014-10-15 15:31:53 (UTC+8)
    Publisher: 國立中央大學
    Abstract: PCB 素有電子產業之母的美名,台灣地區經歷了四十幾年的發展,印刷電路板產業已自成一完整供應鏈體系,但,近年來台灣PCB產業因過度集中通訊市場、資本轉移大陸等等瓶頸因素,面臨相當大的挑戰,為求突破瓶頸,PCB廠商需擬訂有效方向才能改善其經營績效。


    ;PCBis known asthe motherofthe electronics industryreputation, Taiwanhas experiencedfortyyears of development,printed circuitboardindustry hasself-containedcomplete supplychain system,but, in recentyears,Taiwan′sPCBindustrydue toexcessivefocus onthe communications market, capital transfersMainland China, etc. bottlenecks, facingconsiderable challenges, for the sake ofbreaking the bottleneck, PCB manufacturersneed todevelop effectivedirectiontoimprove theirbusiness performance.
    In this study,the structure ofindustrial economics-conduct - performancetheoryframeworkto explore thebasic conditions forthe printed circuitboardindustry, the relationship betweenmarket structure,market conductandoperating performanceas well asthe impactsof government policies onthe industry.Analysis and discussion ofthe current development ofcountries inthe globalPCBindustry, and finally giverecommendationson the futuredirection ofTaiwan′sPCBindustry, are summarized as follows:
    PCB manufacturersin Taiwan′s future direction: in addition tocontinuous innovation,leading technologydirectiontoward theeffort, the production ofproduct categoriesshould alsoaccelerate thestructureadjustment and transformation, such as automobilepanels,communicationspanelswith a soft, high-endsemiconductorIC substrate. Sobe competitive
    Appears in Collections:[產業經濟研究所碩士在職專班 ] 博碩士論文

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