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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/65473

    Title: 台灣地區機車製造業產業分析及營運績效之研究;Motorcycle manufacturing industry in Taiwan industry analysis and analysis of the operating performance
    Authors: 張秀蓉;Chang,Hsiu-Jung
    Contributors: 產業經濟研究所在職專班
    Keywords: 市場結構;營運績效;政府政策;廠商行為;機車產業;conduct;performance;marketing structure;Government policy;Motorcycle manufacturing industry
    Date: 2014-08-29
    Issue Date: 2014-10-15 15:32:16 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 機車製造產業於台灣發展已超過半世紀,截至2010止台灣平均1.56人保有一台機車之比率,更顯示機車在台灣人生活及經濟發展中的地位。在國內市場逐漸飽合之際,廠商必須透過外銷以開創更高的市場需求進而創造利潤。近年來電動機車的接受度提高,2012供應電動機車的電池技術的提升,使得銷售增加,未來是否會成為本產業的主要替代品是廠商值得思考的地方。
    ;Motorcycle manufacturing industry development in Taiwan has more than half a century, ended 2010 on average 1.56 people of Taiwan to maintain a motorcycles, its position in Taiwan′s economic development is very important. Because the gradual saturation of the domestic market, the manufacturer must select export markets in order to create a higher demand and thus make a profit. In recent years to improve the acceptance of motor vehicles, motor vehicle upgrade 2012 battery technology, sales increase, whether it will become a major alternative to the industry′s future is worth considering where firms.
    The study by the theory of industrial organization, "Structure - Conduct - Performance" The industry analysis framework to investigate the effects of the basic conditions, market structure, conduct and operating performance of the mutual relations and government policies on the industry. Currently developing countries around the world motorcycle industry analysis and discussion, and finally the future direction for Taiwan Motorcycle Industry recommends the following:
    Taiwan′s motorcycle industry vendors direction of future development: continuous innovation and research and development, in line with the future of fuel-efficient, environmentally friendly appeal, and strengthen customer needs analysis, in order to facilitate quick response to market demand, accelerate structural adjustment in the production of products. Creating brand internationally competitive, to participate in the exhibition to develop export markets countries. Attention to the development of the motor vehicle market, whether you want to adjust the production line to join the R & D and production of motor vehicles.
    Appears in Collections:[產業經濟研究所碩士在職專班 ] 博碩士論文

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