品牌企業 J 公司產品設計納入員工意見之規劃;A Plan to Incorporate Employee Input into Product Design for Branded Company J

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题名:	品牌企業 J 公司產品設計納入員工意見之規劃;A Plan to Incorporate Employee Input into Product Design for Branded Company J
作者:	林彥廷;Lin,Yen-Ting
贡献者:	資訊管理學系在職專班
关键词:	自填式調查法;流程再造;產品開發流程;Self-administered questionnaire;Product Development Process;Business process reengineering
日期:	2014-07-07
上传时间:	2014-10-15 17:06:42 (UTC+8)
出版者:	國立中央大學
摘要:	產品生命流程中最重要的是一開始的規格制定，而這部份的決策權通常都在高階管理者身上，其決策人員需要的是相當豐富的知識以及對市場的敏感度，得以支撐其決策的施行。但是，有時高階主管的意見並沒有參考其他人的建議，其決策有時缺乏公信力或是完整性，導致產品設計完成後，卻因為不受青睞而被迫取消研發。加入員工意見，讓非管理者參與決策，其意謂著主管的權力下放，通常是高階經理人不願面對的問題，因為意見一旦越多，代表決策時間會變長而造成影響，若能透過系統來追蹤群體所給予的意見，或是以結構化的方式整合意見、讓特定單位審核後統一提供意見給管理者，就應該能改善決策時間過慢的問題。個案J公司為全球性的品牌製造商，行銷與銷售人員遍佈全球，對於使用者的需求有著相當程度的了解，若能在產品規格定義流程中，加入這些員工的意見，對於產品規格制定有相當大的幫助。本計畫就個案J公司的現行產品生產流程，建議一個產品設計的流程改善計畫，依照企業研究方法所提到的調查法特性，透過自填式調查法並搭配現行個案公司現有的企業資訊入口網站系統為基底，為個案公司設計一個名為E-Survey的系統。目的是為了調整產品在初始的設計階段，讓員工能夠透過E-Survey系統參與前期的產品設計過程，讓產品的外觀與規格能夠讓更多員工參考、進行建議並投票表決，以滿足群組決策的概念。導入E-Survey系統時，必須有另外一組團隊來進行意見的審核以及全體決策的意見蒐集，還有後續的狀態追蹤，這都必須透過流程再造的方式來使產品生產流程能更趨完整。 ;The most important stage in product development is defining specification. However, it is usually decided by top managers, who may not have enough domain know-how and customer exposure to make the right choice. The resulting design decision may work fine, but often time, due to a lack of mechanism to gather information and lack of time to discuss with team members, it may result in failure in the product design process, either in cancelled projects or in market failure. 　To prevent these costly failures, employees have to be empowered in the design specification stage. In practice, this means that the design process will take longer becomes less efficiency. However, a well planned mechanism implemented in an information system may alleviate the potential inefficiency, and help to reach a better design choice. Company J is a global manufacturer for branded products, with employees, especially sales and marketing teams, all over the world. Employees as a whole have better understanding of the market, and it makes sense to incorporate there input during the specification stage. This study analyses the current practice in new product design for Company J and proposes an E-Survey system to accomplish that. The mechanism is based on the self-administered questionnaire survey method, and is designed to collect employee opinion and suggestions about new products that are still on the drawing board. A voting system is also suggested to collect employees’ preferences regarding final product selection for top managers’ reference. The system will be linked into the current enterprise information portal. This study also suggests that when system is launched, there should be a team to monitor the E-Survey system, especially in aggregating suggestions and status tracking. These will be accomplished through process reengineering.
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