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|Keywords: ||電子化政府;直撥退稅;公務行銷;限制理論;E-Government;Direct Deposit, Tax Refunding;Official Marketing;Theory of Constraints|
|Issue Date: ||2014-10-15 17:07:22 (UTC+8)|
本研究運用限制理論以分析作業現況與衝突並提出建議，針對本研究發現提出管理意涵以做為未來稽徵機關推動直撥退稅作業之參考，期能提升機關政策執行成效，落實政府為民服務之理念。;Checks are the traditional method of receiving tax refund from the tax authority. It is the most inconvenience and time comsuming method as people have to spend their time and pay extra fees for depositing the checks into their bank accounts. In order to be cost effective, the tax authority starts to promote the new policy of “Direct Deposit for Tax Refund”. They claim that it is the fastest and safest way to get the tax refund directly deposited into tax payers’ bank account.
This research aims to explore general public′s opinions on “Direct Deposit for Tax Refund”. The interviewees approved of the convenience of this innovative service. However, most of them have never used this method before. There are some possible reasons why this method is not popular so far. First of all, the rate of making mistakes in a tax return has been decreased by the local tax authority over these years. There is a small chance for people getting tax refunds more than once in five years. Another reason may be the process of “Direct Deposit for Tax Refund” is too complicated for the general public to apply. Some people may also have safety concerns about giving their bank acount information to the tax authrity. It shows that the marketing strategies of the tax authority were not effective. Therefore, lots of people are still reluntant to apply direct deposit for their tax refund.
This research offers suggestions and policy advices by analyzing the current status with the theory of constraints. The tax authority needs to take these into consideration in order to enhance the effectiveness of policy implementation and provide their services to the people.
|Appears in Collections:||[資訊管理研究所] 博碩士論文|
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