手機APP協尋車輛的創業規劃;Missing Vehicles Identification with Mobile APP—A Business Startup Plan

NCUIR > School of Management at National Central University > Graduate Institute of Information Management > Electronic Thesis & Dissertation > Item 987654321/65666

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Title:	手機APP協尋車輛的創業規劃;Missing Vehicles Identification with Mobile APP—A Business Startup Plan
Authors:	陳國勝;Chen,Kuo-sheng
Contributors:	資訊管理學系
Keywords:	車輛協尋;手機APP;遺失物;藍芽;Lost vehicle identification system;Mobile phone APP;Lost items;Bluetooth
Date:	2014-07-15
Issue Date:	2014-10-15 17:07:52 (UTC+8)
Publisher:	國立中央大學
Abstract:	一般人都會有遺失物品的經驗，就算不是親身經歷，也會聽聞到周遭親朋好友遺失物品的消息，遺失物品的情境在我們的周遭不斷的上演，雖然物品的貴重程度不同，故事的主人翁不同，但是對遺失物品的人來講，都是一段不愉快的痛苦經驗。現今科技發達，智慧型手機的普及，使用3G/Wi-Fi上網相當普遍，手機內建藍芽算是標準配備，如果可以在車上放置藍芽的Tag，或是利用車上現有的藍芽裝置，這樣用手機來找尋遺失的車輛就方便許多。使用手機APP的協尋服務應用，解決人們日常遇到的問題，降低遺失車輛車主的損失，降低損失就是商機的所在。本論文提出一個創業計畫，提供一個解決失竊車輛的服務，利用手機APP的車輛協尋服務應用來營利的創業規劃。在解決協尋遺失車輛的問題的同時，也能夠是一個可以持續獲利的事業。從資金、社群、技術、財務、法規及風險的部分作不同面向的評估，分析探討手機APP協尋車輛服務平台的創業規劃的可行性。對於資金的投入分不同的階段，並且每個階段都有風險管控，並且在一開始的開發階段就同步展開社群的經營，當作進入下一階段的重要里程碑。從財務的可行分析中，只要達成超過3成以上的協尋服務，就能損益平衡，並且可以獲取倍數以上的利潤。 ;Most people have the experience of missing items. Even if one does not have a first-hand experience, one would have heard of it from friends or relatives. Scenario of missing items are constantly repeating itself around us. Regardless of the degree of loss, it is an unpleasant experience for the owner. The rapid advancement in information technology has introduced opportunities for identifying missing items. Smart phones with 3G/WI-Fi is proliferating to such a degree that the Internet is almost ubiquitous today. In addition, built-in bluetooth is becoming standard on every smart phone. If an automobile has built-in bluetooth devices, or tags can be placed in the car, using smart phone to identify and find missing cars can be feasible. Using smart phone APP, one may be able to spot and identify missing cars on the road and report it to the accompanying cloud-based search service. With such a service, owners of missing vehicles would reduce their losses, which may translate to a new business opportunity. This study presents a business startup plan by proposing a solution to the stolen vehicle problem. The solution is based on a smart phone APP making use of Bluetooth ID matching and a cloud-based search service. A feasibility study is conducted from the perspectives of funding, social community, technical, financial, regulatory and risk, and the new business proved viable. The plan is divided into several stages, each with its risk control. In the beginning, a social community, which is an important integral part of the solution, will be launched simultaneously. Based on out financial analysis, if the search service reaches the 30 percent mark, the service will break-even. Beyond that, multifold profits can be expected.
Appears in Collections:	[Graduate Institute of Information Management] Electronic Thesis & Dissertation

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