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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/65677

    Title: 探索影音網站設計品質及其公司品牌形象對使用者忠誠度之影響-以動新聞為例
    Authors: 黃冠毓;Huang,Guan-yu
    Contributors: 資訊管理學系
    Keywords: 網站設計品質;品牌形象;關係品質;滿意度;信任;線上忠誠度;Website Design Quality;Brand Image;Relationship Quality;Satisfaction;Trust;E-loyalty
    Date: 2014-07-16
    Issue Date: 2014-10-15 17:08:05 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 隨著網際網路的發展,許多企業已經建立自己專屬的企業網站,讓使用者能透過瀏覽網站的方式,進而獲取相關的資訊與產品服務,由於網路上的網站數量眾多,網站間彼此差異性不高,使用者的轉換成本低,使得欲透過網站建立良好的關係變得更加困難。良好的雙方關係一直是企業經營成功的關鍵因素之一,在這些網站中,若有個品牌名聲遠播且能讓人眼睛為之一亮、有良好體驗經驗的網站,便能聯繫網站與使用者間的正向關係,使得間接增加使用者的忠誠度。



    ;With the development of Internet, many companies have set up their own businesses website allows users to browse through the site, and thus access to relevant information and products and services. Due to the number of sites on the network, there are no differences between each site. User had lower switching costs. It’s difficult to establish a good relationship between users and website. A good relationship is one of the key factors of business success. If a website has a famous brand image can catch user’s eyes or provide a good experience, and this website will contact a positive relationship and indirect made user loyalty.

    Therefore, this study will discussed about how "video website design quality and brand image effect user’s E-loyalty." In the quality of the web design. This study take advantage of current and well-developed scale based to be the fundamental. In order to associate trust and satisfaction that affects the quality of the relationship. Then find out the causality of E-loyalty.

    This study find out the quality of website design and brand image will indeed affect the relationship between website and online users. The quality of relationship significantly affects E-Loyalty as well. Next Media Animation could provide the better online interactive experience to users by improving the quality of website design and changing the brand image. Therefore, Next Media Animation could maintain the long-term relationship with users and enforce the probability of revisit of users. Managers could rely on this study to measure the whole situation of the website whether commit users’ requirement or not. Therefore, the website could provide better experience to make a difference.
    Appears in Collections:[資訊管理研究所] 博碩士論文

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