本研究結果證實，網站設計品質與品牌形象確實會影響網站與線上使用者關係的建立，且關係建立的品質對使用者忠誠度也有顯著的影響。企業確實可以透過改善網站設計的設計品質與品牌形象的轉變給於使用者更多更好的互動經驗，提升對其網站的滿意度與信任，如此不僅能維持較長期的雙方關係，還能提升使用者的回訪機率。而對於企業管理者而言，也可以利用此工具來進行衡量，了解整體網站的設計與整體品牌形象是否有符合使用者的需求，給予其正面的感受，才能有效地維持網站的人潮，發揮真正的效益。 ;With the development of Internet, many companies have set up their own businesses website allows users to browse through the site, and thus access to relevant information and products and services. Due to the number of sites on the network, there are no differences between each site. User had lower switching costs. It’s difficult to establish a good relationship between users and website. A good relationship is one of the key factors of business success. If a website has a famous brand image can catch user’s eyes or provide a good experience, and this website will contact a positive relationship and indirect made user loyalty.
Therefore, this study will discussed about how "video website design quality and brand image effect user’s E-loyalty." In the quality of the web design. This study take advantage of current and well-developed scale based to be the fundamental. In order to associate trust and satisfaction that affects the quality of the relationship. Then find out the causality of E-loyalty.
This study find out the quality of website design and brand image will indeed affect the relationship between website and online users. The quality of relationship significantly affects E-Loyalty as well. Next Media Animation could provide the better online interactive experience to users by improving the quality of website design and changing the brand image. Therefore, Next Media Animation could maintain the long-term relationship with users and enforce the probability of revisit of users. Managers could rely on this study to measure the whole situation of the website whether commit users’ requirement or not. Therefore, the website could provide better experience to make a difference.
