運用地理資訊系統與資料探勘技術於基層診所選址分析與研究─以台北市為例;Where to open a clinic? Analysis of optimal clinic location using geographic information system and data mining techniques

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Title:	運用地理資訊系統與資料探勘技術於基層診所選址分析與研究─以台北市為例;Where to open a clinic? Analysis of optimal clinic location using geographic information system and data mining techniques
Authors:	余致廷;Yu,Chih-ting
Contributors:	資訊管理學系
Keywords:	地理資訊系統;診所選址;選址問題;資料探勘;geographic information system;clinic location;location problem;data mining
Date:	2014-07-24
Issue Date:	2014-10-15 17:08:43 (UTC+8)
Publisher:	國立中央大學
Abstract:	台灣近十年醫療市場的發展趨勢正朝向醫院大型化，基層診所數量逐年上升，造成診所不僅需要面對大型醫院的威脅，亦面對診所間之彼此高度競爭。對於想要投入台灣醫療市場的業者而言，若想從基層診所開始經營，選擇一個具有競爭力的開業地點極為重要，因為具有發展性之地點可讓業者節省可觀的成本（例：時間、金錢、交通及人力等），於是如何挑選出具有市場潛力的地點將成為開業者關心的重點。本研究以台北市基層診所為研究對象，運用地理資訊系統與資料探勘技術建構一個選址預測模型，提供選址規則給予基層診所業者參考。本研究主要貢獻包括： (一)實務上，基層診所開業者可利用這個選址模型，快速找出適合的開業地點，節省選址成本（時間、金錢、交通、人力）。 (二)研究方法方面，以往影響選址的因素是由專家填寫問卷來選定，而本研究運用資料探勘技術結合地理資訊系統來選定選址相關因子，此方法可提供給此領域的學者參考，亦可提供一個較客觀的選址評選資訊給業者參考。 (三)理論方面，本研究可驗證文獻中所提出的選址模型的正確性與合理性。 (四)長遠來看，政府醫療單位可藉由本研究所建構之選址規則來評估醫療資源分配情形，找出較缺乏資源的地區，以更有效且均勻的分配醫療資源。 ;In the past 10 years, the number of clinics in Taiwan has increased gradually, and the scale of hospitals has become larger, making the market of medical care in Taiwan more competitive. Therefore, to find an optimum location effectively and quickly is critical for new entrants to develop the business. This issue is not well addressed in the literature. To fill this knowledge gap, this study proposes a model to help select the most suitable site for a medical clinic, combining Geographic Information System (GIS) and data mining. Using data from a primary survey of clinics and various secondary sources in Taipei, we analyzed the critical determinants of clinic location choice. We expect to provide information showing where to open a clinic, which would help clinic owners reduce operation costs.
Appears in Collections:	[Graduate Institute of Information Management] Electronic Thesis & Dissertation

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