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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/66215


    Title: 併購案中的品牌更名策略:功能性核磁共振造影在神經行銷學的觀點;Rebranding in Mergers and Acquisitions: An Approach of Fmri in Neuromarketing
    Authors: 鄭明松
    Contributors: 國立中央大學企業管理學系
    Keywords: 管理科學
    Date: 2015-01-08
    Issue Date: 2015-01-13 11:57:18 (UTC+8)
    Publisher: 科技部
    Abstract: 研究期間:10308~10407
    Relation: 財團法人國家實驗研究院科技政策研究與資訊中心
    Appears in Collections:[企業管理學系] 研究計畫

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