摘要 近年來，因為全球化的影響，本土農庄及地方產業受到衝擊，因此地方結合族群特色發展地區經濟和文化。族群媒體結合地區和客家委員會的相關政策，達到宣傳和推廣地方農庄願景。 本文以「客家安可」節目為主，分析節目內容和訪談資料，藉以了解族群媒體如何營造客家產業意象。而在整體地區發展中，族群媒體也透過與閱聽人互動，呈現地區產業和文化的發展以及整體網絡的鏈結。 族群產業節目具有回應全球化中外來文化和產業衝擊的功能，傳承客家文化及結合社區特色達到地方產業的振興，及加深客庄意象。客家文化也因客家產業節目而被重新認識。 ;Abstract In recent years, , local villages and the local industry is under the influence of globalization; therefore the local industry combined with the ethnic characteristics to develop regional economy and culture. Ethnic media hope to promote local industries with the regional policy based on Hakka Affairs Council. The study focuses on the analysis of the program and interviews of ”Hakka Encore”, To understand how to create an image of Hakka industries. In the development of whole regions, through the interaction of ethnic media and audience, reflecting the policy of Hakka Affairs Council and local government, to present industry and cultural development as well as the link of overall network. The program of ethnic industry under globalization in response to the impact of foreign industry and culture, Hakka culture and heritage with the community features to achieve the revitalization of local industry, and deepen the Hakka imagery. In this research, the program ethnic industry tried to re-understanding Hakka culture.
