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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/66827

    Title: 客家產業節目的族群意象分析─ 以客家安可為例;Ethnic Imagery Analysis of Hakka Industry Program─ Examination Focusing on the Hakka Encore
    Authors: 陳文貞;Chen,Wen-chen
    Contributors: 客家社會文化研究所
    Keywords: 全球化;在地化;客家安可;客庄;客家產業;Globalization;Localization;Hakka Encore;Hakka village;Hakka industry
    Date: 2015-01-27
    Issue Date: 2015-03-16 15:41:32 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 摘要
    In recent years, , local villages and the local industry is under the influence of globalization; therefore the local industry combined with the ethnic characteristics to develop regional economy and culture. Ethnic media hope to promote local industries with the regional policy based on Hakka Affairs Council.
    The study focuses on the analysis of the program and interviews of ”Hakka Encore”, To understand how to create an image of Hakka industries. In the development of whole regions, through the interaction of ethnic media and audience, reflecting the policy of Hakka Affairs Council and local government, to present industry and cultural development as well as the link of overall network.
    The program of ethnic industry under globalization in response to the impact of foreign industry and culture, Hakka culture and heritage with the community features to achieve the revitalization of local industry, and deepen the Hakka imagery. In this research, the program ethnic industry tried to re-understanding Hakka culture.
    Appears in Collections:[客家社會文化研究所] 博碩士論文

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