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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/67492

    Title: 資訊科技應用於中醫藥局調劑作業之價值創造研究;A Resaerch of Value Creation by Applying IT on the Prescribing Operations of Chinese Medicine Drugstores
    Authors: 陳裕淇;chen,yu-chi
    Contributors: 企業管理學系在職專班
    Keywords: 條碼;顧客價值;調劑檢核系統;價值鏈;Barcode;Customer Value;Electric Barcode Check System;Value Chain
    Date: 2015-06-11
    Issue Date: 2015-07-30 19:39:38 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 資訊科技發展,促使人類知識與世界經濟快速成長,在其相關應用上非常廣泛,無論企業營運管理及民眾日常生活當中,都脫離不了資訊科技管理與應用。現今醫療產業對資訊科技利用從日常例行醫務管理,至醫療品質與安全管控應用上已相當普及。個案公司為從事中藥生產銷售的企業,為增加產品物流運轉效率;多年來運用條碼資訊科技於藥品上,做為產品辨識及方便倉儲物流的管理,因長期使用經驗累積與了解客戶調劑用藥安全需求,進一步開發中藥調劑檢核系統提供予客戶,期能提升醫療品質,創造顧客價值及顧客忠誠度目標努力。

    ;The development of Information Technology (IT) is one of the contributing factors for the fast growth of human knowledge and global economy. IT has been applied widely in diverse fields, including business management and different human activities. The use of IT is found in many modern medical services, ranging from routine medical affairs administration to medical quality and safety control. In this case study, a system developed by a company in manufacturing and sales of Chinese medicines is investigated. In order to increase the efficiency of its logistics system, the company uses barcode IT on its pharmaceutical products to facilitate identification, warehousing and logistics operations. The company develops the Electric Barcode Check System on the basis of their experiences and customer’s requirements for the purposes of increasing pharmaceutical quality, creating additional values for customers and maintaining customer’s loyalty.
    Because the number of the frequently used Chinese medicine items are more than 500, and some of their names, appearances or natures may be similar, making mistakes in the pharmaceutical operations is likely, which, in turn, may risk the patient’s life, leading to heavy burdens for the medical personnel. Therefore, the Electric Barcode Check System is used to scan the barcodes on the labels affixed on the pharmaceutical products to ensure correct operations. A digital scale is used and connected to the system to measure the weights of pharmaceutical products. The system can also perform inventory control to assist the management of core operations of Chinese medicine drugstores. However, does the Electric Barcode Check System satisfy the requirements of the customers? Are the value of the system and the required costs for its installation and operation acceptable? The system has not been well accepted after its launch. Then, is there any perceptual gap between the company investigated and its customers? In order to know whether the system creates added values for the customers, a series of researches are conducted on the basis of theories related to customer values, and the value chain connecting the system engineers, salesmen and customers is investigated. The purpose of the case study is to verify the added values created by the system and identify the perceptual gap between the company investigated and their customers for the value of the system, so to provide recommendation for optimizing the system.
    The pharmaceutical safety is one of the major concerns for health authorities and medical sectors. It is found the customers will increase their reliance on the Electric Barcode Check System after a period of adaption. The company in the case study should find out the obstacles for their sales of the system, such as the prices and after services. The marketing strategy should be flexible, making good use of IT on the customer services to create additional values and competition advantages for the customers for win-win results.

    Keywords: Barcode; Customer Value; Electric Barcode Check System; Value Chain.
    Appears in Collections:[企業管理學系碩士在職專班] 博碩士論文

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