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|Keywords: ||衛星通訊產業;個案分析法;競合策略;Satellite Communications Industry;Case Study;Co-Coopetition|
|Issue Date: ||2015-07-30 20:53:10 (UTC+8)|
|Abstract: ||隨著廣播衛星服務日益蓬勃發展， 衛星通訊的應用種類也正快速增加，對全球來說，台灣的衛星通訊產業佔有相當重要的地位。衛星通訊設備產業的競爭非常激烈，往往容易出現削價競爭的情況，特別在個案公司未實施競合策略之前，從未有衛星通訊設備廠合作的先例。綜觀衛星通訊產業多以規模經濟取勝，而規模較小的中小型企業客戶有限，成長不易。因此，要如何在夾縫中求生存，獲利並成長，達到永續經營的目標，值得深入探討。本研究主要探討在竸爭激烈的衛星通訊產業中，分析中小企業如何運用其內部資源及核心能力，並配合競合策略的運用，尋求針對個案公司最有利的經營策略與未來發展機會。|
;According to the broadcasting satellite service growing, the varieties of applications of satellite communications are also rapidly increasing. In Global, the satellite communications industry of Taiwan has occupies an important position. The cut-price competition is often adopted in the Satellite communications equipment industry, so competitions are fiercely. Especially, there had never precedent that adopted Co-opetition before the case’s company implemented Co-opetition. The economies of scale are very important in the satellite communications industry. The SMEs were not easy to growing because their customers were limited. Therefore, How to survive in the cracks is important for the SMEs, to profitability and growth will have achieved sustainable development goals. The main purpose of this study is to consider the operating environment and development trends of Satellite Communication Industry in global market, and to analyze the internal resources and core capabilities that the case firms have adopted to deal with the challenges brought on by changing trends in the business environment along with a summary of what factors have influenced the Co-opetition’s successes, providing industry members with reference data for planning.
The case analysis method is used in this study. We first conduct a preliminary analysis using information gathered from related data and official secondary records, and then engage in detailed discussion with upper management representatives from the case firms. Based on the results of our research we find at three Co-opetition models, include Standard models cooperative mode, high-end models of cooperation mode and customization cooperation. The Case’s Company, through these three modes of cooperation not only to saving development costs, or production costs, but also to expand the market. In addition, the company competing case critical success factors are that the partnership level of understanding, collaborative models gradually, the importance of trust and the complementary. After the overall performance has significantly improving and enhancing, the implemented cooperation model which shows that the case’s company is correct and successful.
Finally, the research at the following conclusions：In this part that the trends of Satellite Communication Industry. Currently digital satellite broadcasting has more mature, and then expected future will show a trend of steady growth. Standardized products at low cost oriented. The main source of profit is from high-end customized products in this industry. In the part that the Taiwan′s satellite communications companies. Taiwan listed in the satellite communication system cabinet as the main business of the companies a total of four. These customer from global and are the main supplier of global satellite communications equipment. In the part co-coopetition, whether the elements of motivation, effects and success are in agreement with previous studies and the results discussed. Finally, this study presents the case company’s direction for future work, including innovative business strategy, development strategy and strategic alliances.
|Appears in Collections:||[高階主管企管（EMBA）碩士班] 博碩士論文|
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