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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/67574

    Title: 冷陰極燈管組裝產業競爭策略之分析-以個案公司為例
    Authors: 范綱洋;Fan,Kang-yang
    Contributors: 高階主管企管碩士班
    Keywords: 冷陰極燈管;競爭策略;五力分析;財務分析;CCFL (Cold cathode fluorescent lamp);Competitive strategy;Five forces analysis;Financial analysis
    Date: 2015-06-05
    Issue Date: 2015-07-30 22:23:37 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 本研究在探討一家本業的產品已進入成熟期、經營表現不佳的公司,如何利用其競爭優勢發展出核心企業,成功進入一個新的產業,除拓展了其產品線廣度的同時,也分散了風險。本研究利用「五力分析」、「競爭策略」和「財務分析」等方法深入探討後發現,清楚的市場定位、穩定的良率、高度的效率以及完善的財務規劃為個案公司成功的關鍵因素。;This study investigates how a poor-performing company can develop its core business, based on its own competitive advantages, to successfully enter a new industry, expanding the breadth of its product line and diversifying risk. Porter’s five forces, competitive strategy and financial analysis are utilized in the case study and the results indicate that a clear market positioning, stable defect-free rate and high efficiency as well as well-developed financial planning are the keys to success.
    Appears in Collections:[高階主管企管(EMBA)碩士班] 博碩士論文

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