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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/67578

    Title: 食品安全與企業的危機管理
    Authors: 葉倩玉;Yeh,Chien-yu
    Contributors: 高階主管企管碩士班
    Keywords: 危機;危機管理;Crisis;Crisis Management
    Date: 2015-06-05
    Issue Date: 2015-07-30 22:31:24 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 正所謂“天有不測風雲,人有旦夕禍福”,危機經常是在企業經理人毫無準備的情況下瞬間發生。危機一但發生,不僅會破壞企業的正常生產和經營秩序,也會給企業帶來很大程度的處理時間緊迫性,因此很容易因為決策失誤,導致企業巨大的損失,對企業造成不利結果,也可能會破壞企業可持續發展的基礎,甚至威脅企業的生存。可知,越是在危機時刻,才越能體現出一個企業的良好體質和實力,企業經理人必須重視危機管理,並通過有計劃、且專業的預防及處理系統,才能使危機造成的損失降到最低。
    ;Accident happens in our life and also happens to corporations. Most of the time, accidents transform into crisis all of a sudden when corporate managers are rarely prepared. Once crisis occurs, it not only significantly impacts on the daily operation of the corporation but also, at the same time, likely to mislead the corporate managers in making wrong decision under stressful situation with limited time. In this case, the crisis could end up with huge financial lost that has negative impact on the sustainable growth and even the survival of the corporation. Thus, crisis management is critical and essential to corporate managers to secure the competitiveness of the corporation through a process that is well-planned and preventive so as to minimize the lost during the crisis.
    The thesis focuses on the research of case study of food safety incidents of San-Lu Group and Ting-Hsin International Group to see how those incidents was developed into crisis and how their crisis impacted on the operation of corporations, comparing with the case study of John & Johnson, who has successfully managed their product safety incident and lead the corporation to regain their competiveness.
    The objective of the thesis is the find out the key factors in crisis management as a reference to corporations once incident happens on how to face the incident, how to response to the incident and how to break through the incident. Furthermore, corporations could not only regain their market but also enhance their competiveness with well-managed crisis management process.
    Appears in Collections:[高階主管企管(EMBA)碩士班] 博碩士論文

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