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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/67614

    Title: 台灣空壓機產業的競爭分析
    Authors: 林渭川;Lin,wei-chuan
    Contributors: 高階主管企管碩士班
    Keywords: 空壓機產業;五力分析;態勢分析法;Air compressor industry;Five forces analysis;SWOT analysis
    Date: 2015-06-18
    Issue Date: 2015-07-30 23:43:48 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 中文摘要


    This study investigates how a company in the air compressor industry, which is in the stage of maturity and facing fierce competition from low-priced Chinese products, utilizes product segmentation and its own competitive advantage to weather difficulties. Porter’s five forces analysis is used to examine the environment of the compressor industry and SWOT analysis is applied to identify the strengths, weaknesses, opportunities and threats to the case company. The following final suggestions are proposed: choose outstanding partners for cooperation, share resources with partners, provide consulting and testing services as well as equipment leasing to clients.
    Appears in Collections:[高階主管企管(EMBA)碩士班] 博碩士論文

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