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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/67658

    Title: 電子零件通路商的競合策略-以K公司為例
    Authors: 余健隆;Yu,Chien Lung
    Contributors: 高階主管企管碩士班
    Keywords: 通路商;動態能力;競合策略;Channel;Dynamic Capabilities;Co-opetition Strategy
    Date: 2015-06-26
    Issue Date: 2015-07-31 01:14:56 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 全球電子產業供應鏈,上、中、下游之配合及相互依存度,環環相扣。從供應商到通路商,從通路商到製造廠,通路商扮演著極重要的雙重角色。本研究之研究者為一被動元件通路商,創業至今已有十餘年。希望將自己的創業前後歷程進行回顧,探討電子零件通路商的經營策略。
    ;Among the global supply chain, companies depend on their upstream and downstream enterprises to live. Merchandises transferred from suppliers to manufacturers, the channels play an extremely important role. The researcher of this research has started a electronic parts channel company for more than ten years. This research is to review the entrepreneurial history and to research the running strategy of a electronic parts company.
    This research implies the case study method. The data was collected by recording and then input to the computer. The data was analyzed through the dynamic capabilities and the co-opetition theories. This research indicates that a channel company should set up a game that is vintage to itself. Use the resources of the organization effectively. Do not set a price war to the rivals. Be a service-oriented and customer-oriented enterprise to rise the added value of customer and build the entry barrier and switching cost.
    Appears in Collections:[高階主管企管(EMBA)碩士班] 博碩士論文

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