|Abstract: ||自1864年宣教士馬雅各（James L. Maxwell）來台，開啟了基督教在台宣教的歷史，經過百年努力，基督教的宣教成果不凡，在原住民、外省族群與閩南族群中，歸信上帝的人數明顯增加，唯獨台灣第二大族群—客家人，卻一直是信主比例最低的族群。於是，客家牧者們起身背負起客家福音的宣教使命，致力於突破客家人信主比例偏低的狀況。|
;Since 1864 Missionary James L. Maxwell came to Taiwan, opened a Christian missionary history in Taiwan, after hundred year efforts, the Christian missionary have a extraordinary achievement. In Aboriginal、provincial and Taiwanese ethnic groups, the number of people who believe in God increased significantly, with the exception of the second largest ethnic group in Taiwan - Hakka, but has the lowest proportion of faith groups. Thus, Hakka Pastors carry up the burdens of the gospel in the church mission, trying to break the low proportion of Hakka believers condition.
In 1978, the Hakka pastors assembled numerous sects, with the spirit of "Concentrically pass welfare for Hakka", to create the first inter-agency Hakka Gospel in Taiwan- "Hakka Christian Evangelistic Association", hoping to exert influence through the link function to integrate resources across the transnational and denominations, to bring the gospel into the Hakka people. Therefore, this paper analyze mission strategy which was promoted by “Christian Hakka Evangelical Association”, and then observed Hakka’s Culture and Religious selection to verificate mission strategy for Hakka ethnic, whether is valid to affect their willing to convert.
In this paper, qualitative research method adopted to collect data, mainly text analysis and in-depth interviews as a research method, all newsletters which published by association were analyzed as a text, then the respondents were divided into two groups, one convert and the other not convert. Total of 14 people who were in-depth interviews objects were adopted to do the research.
It was found that Christian Hakka Evangelical Association mainly put the Hakka culture into Christianity by gospel indigenization approach. Using "Worshiping ancestors cultural studies"、"evangelical tool design" and "cultural talents training" three directions to design Hakka mission strategy. Pastors will focus on the innovation worshiping ancestors ceremony and promoting Hakka using to be the point of mission. They hope the Hakka people accept the gospel by cultural mission. The interviews showed that respondents mostly were obstructed by worship of ancestors, but in the choice of religion, they mainly consider the faith motivation and incentives. Mostly people who was conversed participate Christianity actively with something demand and obtaining practical assistance. The people who were not conversed mostly participate Christianity passively. Without faith incentives and needs , they do not pay the cost to converse. But Hakka religious mission strategy played a role duing religion selection, it is not the key factor affecting Hakka to converse, but the communication tool to persuade opponents to negotiate.