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|Issue Date: ||2015-09-23 12:54:16 (UTC+8)|
本研究藉由個案公司近年來的營運方式探討導致虧損的因素，以及運用Porter (1980)的五力分析，及Weihrich (1982)的SWOT分析來為個案企業檢視評估，以利於個案公司依自身的條件逐項展開調整，以及後續在中國大陸的經營方向規劃。
;The Chinese economy has been developing since 2015. Many enterprises are facing serious challenges. The Chinese government has been committed in developing mid-western rural areas to balance urban and rural areas so the previously strong labor market in Yangtze-River Delta has been constantly shrinking which causing severe problems for the labor-intensive Taiwanese business. Therefore, promoting automated operations to avoid increasing labor costs by taking advantage of advanced technology in Taiwan becomes the means of steadily developing businesses.
This essay focuses on Taiwan-funded business in China and reviews related literature. The case study company in this research invested soft board industry in China 10 years ago and precisely predicted that the profit would come from low labor costs and advanced technology from Taiwan. However, 10 years later, the soft board industry in China has been decreasing. In order to keep its strong competitive strength, it is time to review the differences between now and then and revise its strategies in global layout by using the past 10 years experience.
This study examines the recent operating mode to look into the subject’s deficit and uses Poter′s (1980) five forces analysis and Weihrich’s (1982) SWOT analysis to review the case in order to assist the subject to adjust and plan the future direction in China.
Looking to the future, Flexible Printed Circuit is definitely a star industry. The demand for Flexible Printed Circuit industry will be driven by the rapid increase in popularity of smart mobile devices. Due to swift changes in the consumer electronics market, slim and light is the biggest advantage of the soft board industry. This study found that the soft board industry needs specialized technology as well as introducing automation equipment and manufacturing process in order to develop high-end products and reduce dependence on labor which can increase profitability and reduce labor costs. The increased profitability and reduced labor costs plus a stable organizational culture can develop better business growth.
|Appears in Collections:||[高階主管企管（EMBA）碩士班] 博碩士論文|
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