以計劃行為理論來研究濕式敷料購買行為

NCUIR > School of Management at National Central University > Executive MBA > Electronic Thesis & Dissertation > Item 987654321/68628

Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/68628

Title:	以計劃行為理論來研究濕式敷料購買行為
Authors:	王瑞賢;WANG,JUI-HSIEN
Contributors:	高階主管企管碩士班
Keywords:	濕式敷料;計劃行為理論;態度;主觀規範;知覺行為控制;Moist Dressing;Theory of Planned Behavior;Attitude;Subjective Norm;Perceived Behavioral Control
Date:	2015-08-17
Issue Date:	2015-09-23 13:30:30 (UTC+8)
Publisher:	國立中央大學
Abstract:	傷口受傷觀念從以前大家習慣擦優點或是其他消毒藥水，然後覆蓋上紗布，認為這樣殺菌消毒清潔傷口才有效用，但隨著醫療科技進步，傷口照護觀念慢慢也跟著改變，許多的研究報導指出，使用濕式敷料，讓傷口在溼潤環境下復原的速度比乾燥傷口來的快速，本研究將以計劃行為理論，對於消費者購買行為來做討論，也可給相關產業或是相關人員做為策略應用。本研究共準備60份問卷，回收問卷54份，有效問卷54份，回收率90％，並以平均數進行資料分析。研究結果，計劃行為理論中影響濕式敷料購買行為，主觀規範為主要因素，其次為態度，最後的影響則是知覺行為控制，研究過程中加入價格因素干擾，以價格高低來做為區分兩個消費族群的購買主要因素為何。 ;Previously, people are accustomed to apply povidone-iodine or other antiseptic liquid on wounds first before bandaging the wounds with gauze, thinking this was an effective way to sterilize wounds. Nevertheless, with advancement of medical technology, wound nursing concept has also changed gradually. Numerous research reports have indicated that wounds recovering speed under moist environment when moist dressing is used is faster than the one for dry wounds. This research utilized Theory of Planned Behavior to discuss consumers’ purchasing behavior. This research can also serve as strategy application for related industries or related personnel. A total of 60 questionnaires have been prepared for this research. 54 questionnaires were recovered. There were 54 valid questionnaires and recovery rate is 90%. Data analysis has been conducted using average numbers. Research result indicated that, among Theory of Planned Behavior factors which affected moist dressing purchasing behavior, subjective norm was the major factor. Attitude came in next and the last affecting factor was perceived behavioral control. Price factor had been added during the research process to serve as a disruption and various prices were utilized as the major purchasing factors to distinguish two consumption groups.
Appears in Collections:	[Executive MBA] Electronic Thesis & Dissertation

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