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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/69278

    Title: 以波特鑽石理論探討經台灣烘培業之競爭策略
    Authors: 莊凱淵;Chuang,Kai-Yuan
    Contributors: 產業經濟研究所在職專班
    Keywords: 鑽石模型;烘焙業者;營運績效;Diamond Model;bakery industry;operational performance
    Date: 2015-12-10
    Issue Date: 2016-01-05 18:23:48 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 本研究期能透過採用較為宏觀的Porter(1990)鑽石模型為理論基礎,探討我
    ,對於競爭策略未必具備正面效益。;This study takes clustering perspective – the Michael Porter’s diamond model (input factor condition, industrial structure and competition, supporting industries and demand condition) to investigate the relationship among these
    factors and impacts on the upgrading of competitiveness and operational performance. Survey was taken from Taiwan, by different stores in the survey were used to see which ones the consumers desire the most.
    This research has found and shown what are needed in order to improve the sales volume for the bakery stores are facing these days, and the roles that are played by the government and the competitors. Especially the industrial structure and competition, they contend your business strategy effects. That makes them the protagonist of it all. Every enterprise has its pros and cons. However, when
    it comes to increasing their sales volume and development, industrial structure and competition is strongly suggested in order to give out better ideas and advice.
    Appears in Collections:[產業經濟研究所碩士在職專班 ] 博碩士論文

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