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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/69321

    Title: 由客戶滿意度的關鍵指標來探討新產品開發階段之績效─以A公司產品為例
    Authors: 賴垣頲;Lai,Yuan-Ting
    Contributors: 工業管理研究所
    Keywords: 客戶滿意度;專案管理流程;新產品開發;customer satisfaction;project management processes;new product development
    Date: 2016-01-15
    Issue Date: 2016-03-17 17:39:18 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 由於新產品開發過程中跨部門整合程度的不同,對於產品開發績效應有不同的影響,本研究嘗試透過運用專案管理方法及知識,以客戶滿意度的指標來探討新產品開發階段之績效,發掘影響客戶滿意度之關鍵因素。
     改善OTD(On Time Delivery),
     達成品質的目標 (Goal)提高生產自動化,
     建立標準化的資訊系統,提升生產力並降低成本,
     應用專案管理方法完成新產品開發的任務TTM (Time To Market)。
    個案公司透過整個流程的檢視,找到改善的空間並滿足客戶的需求後,整體滿意度有明顯的改善成效。;New product development process should be integrated and cross-function but actually there are different performance and effects, the research expects through the project management methods application and knowledge to satisfy customer and explore the key performance indicators of new product development.
    The research provides a real case study in customer satisfaction problem during new product development and production processes, the entire project management of new product development process combined with lots functions, including the cost, budget, human resources, supplier chain management, customers and others. This research receives customer regular quarterly feedback, which is important to obtain relevant information to assist in the analysis and interpretation of the case. Discussion how the impact factors of customer satisfaction, why customer satisfaction decreased based on technology, services and delivery, quality and cost, what new product development problems and expectations of customers, how to improve the performance of new product development and mass production. Finally, the research concludes four improvement actions: (1). Improve OTD (On Time Delivery). (2). Achieve quality goal and improve production automation. (3). Establish a standardized information system, improve cost reduction. (4). Apply Project management methods to implement new product development for TTM.
    The case study, company through the entire process review, improve and meet customer requirement, the overall satisfaction have significantly improved results.
    Appears in Collections:[工業管理研究所 ] 博碩士論文

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