本研究探討台灣半導體業上游的消費性IC設計產業的競爭策略，分析個案公司的競爭策略方向是否與財務分析結果一致，並針對台灣IC設計業面臨的困境提出未來可行的方向與建議。本研究發現，個案公司自2010年開始布局智慧家庭應用市場，但至2014年為止獲利並未明顯增加；另外，觸控類產品的出貨率則逐漸上升，此說明了聚焦化策略的成果。本研究建議，個案公司持續多角化、深耕布局以及市場全球化。企業領導人除了維持良好的財務平衡，也必須精準地掌握產品的投資方向，企業營運才能持續維持及成長。;This study examines the competitive strategy of consumer IC design industry and analyzes the consistency between competitive strategy and financial performance for the case company, finally, comes up with suggestions for the consumer IC industry in Taiwan. The findings show that the profitability of the case company was not increased significantly till 2014 even though it began to diversify into smart home market since 2010. However, the sales of touch-related products increased gradually, indicating a good performance. This study suggests that the case company should keep pursuing diversification, richly cultivating Taiwan and also reaching out to the world. In addition to maintaining a balanced financial situation, its business leader has to precisely grasp the right direction of the products to maintain its operation and pursue growth.
