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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/71180

    Title: 考慮退貨期限下最佳消費者退貨政策;Optimal Consumer Return Policy with Deadline
    Authors: 邱聖恩;Chiou,Sheng-En
    Contributors: 工業管理研究所
    Keywords: 效用;產品退貨政策;退貨期限;Utility;Product return policies;Return deadline
    Date: 2016-07-14
    Issue Date: 2016-10-13 12:10:59 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 在消費過程中,消費者會先確認產品的功能與外觀等因素,若符合需求才會決定購買。但透過郵購、網路購物、電視購物等管道消費,消費者因為只能透過型錄、圖片或是他人介紹的方式來了解該產品,會導致認知上的差距,使得消費者產生後悔的情形。因此許多零售商,即使是實體店家,都會針對類似產品提供退貨政策。
    ;In the consumer-adoption process, consumer will confirm the function and appearance of products first, if it fits the requirement, they will decide whether purchase or not. However, if consumer purchase products through mail, online-shopping, TV-shopping, etc., they can only get information from these products through catalog, image or others introduced, therefore, consumers may be seized with remorse by different cognitive. Many retailers, even bricks and mortar, will provide a refund guarantee for similar products.
    This paper develops a model of consumer return policies. In our model, consumers face valuation uncertainty and realize their valuations only after purchase. However, consumer’s valuation will decline from time to time after purchasing product. For example, if we brought a new product, the longer period we′ve used, the perception of the product might decline, therefore, we want to change for new products. In this environment, consumers make two decisions sequentially. Initially, they decide purchase the product. If so, they then decide whether to return it after privately observing their own valuation.
    There is also aggregate demand uncertainty. The seller’s decisions include the price, the stocking quantity, as well as the refund to be paid and return deadline. In addition, the influence of the return deadline on consumers’ behavior and the pricing and the inventory policies of the seller are systematically investigated.
    Appears in Collections:[工業管理研究所 ] 博碩士論文

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