中國手機廠商在印度智慧型手機市場未來發展趨勢之研究

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Title:	中國手機廠商在印度智慧型手機市場未來發展趨勢之研究
Authors:	陳怡秀;Chen,Yi-Hsiu
Contributors:	高階主管企管碩士班
Keywords:	印度智慧型手機;中國手機廠商;五力分析;鑽石模型;SWOT分析;India Smartphone;Chinese Mobile Phone Brands;Five Forces Analysis;Diamond Model;SWOT analysis
Date:	2016-06-06
Issue Date:	2016-10-13 13:52:50 (UTC+8)
Publisher:	國立中央大學
Abstract:	本研究採文獻探討及個案研究法，主要以目前印度主要領導手機廠商及目前在印度智慧型手機市場內的主要中國手機廠商－聯想、小米、Vivo、OPPO、魅族及金立等為研究對象，以Porter的五力分析、鑽石模型分析及Weihrich的SWOT分析為基礎，從個案企業目前營運情形找出競爭優勢，並檢視印度現今的產業環境及現況，找出中國手機廠商的未來發展趨勢。本研究發現印度無論在經濟成長及人口結構上均優於中國，智慧型手機低滲透率及廣大人口紅利隱含龐大商機，加上Modi極力推動Made in India政策下，有利於國際品牌業者切入市場。短期內對於印度消費者來說，價格低廉是驅動購買行為的主要動力，中國手機廠商若欲成功切入市場建議與當地市場業者深度合作經營、中國廠商須充分瞭解在地化需求與在地化銷售模式如此方能在印度市場取得成功，另中國廠商想要走出國門，專利是繞不過的檻，克服專利障礙不外乎透過併購和自主研發兩條路徑。;This case study tries to identify the competitive advantage of the case company based on Porter’s Five Forces Analysis, Diamond Model Analysis and Weihrich’s SWOT Analysis as well as the background information and operational conditions of the case company. This study identifies the trend and the opportunities of Chinese mobile phone companies by examining the industrial environment in India nowadays. This study finds that India is better than China in terms of economic growth and demorgraphic structure, and the low permeability of smartphone and the large-scale demographic dividend imply huge business opportunities. Furthermore, the promotion of “Made in India” policy is in favor of an international brand into the market. Chinese mobile phone manufacturers have to cooperate with the local business market players and fully understand the needs of the local customers so as to succeed in the Indian market. Finally, acquisition and independent R&D are the two critical ways for Chinese manufacturers to overcome the biggest obstacle, “patent barrier” and successfully enter foreign markets.
Appears in Collections:	[Executive MBA] Electronic Thesis & Dissertation

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