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    题名: 台灣證券業財富管理業務之競爭優勢分析
    作者: 黃仁平;Huang,Jen-Ping
    贡献者: 高階主管企管碩士班
    关键词: 財富管理;競爭優勢;電子化能力;人員之素質與管理;wealth management;competitive advantage;electronic;personnel quality and management
    日期: 2016-06-06
    上传时间: 2016-10-13 13:53:18 (UTC+8)
    出版者: 國立中央大學
    摘要: 近年來隨著國人財富逐漸累積,加上低利率的環境,國人逐漸尋找穩定或高收益的多元化投資需求。金管會於98年9月28日開放證券商得以信託方式辦理財富管理業務,讓證券業經營財富管理業務邁前一大步。103年8月28日金管會修法增列證券商得辦理委託人指定營運範圍或方法之集合管理運用業務。
    本研究的首要目的即是希望透過嚴謹的研究方法,從台灣證券業的競爭優勢分析與未來財富管理發展趨勢角度,來分析與探討台灣證券業『財富管理』市場的發展契機,並且以電子問卷方式,投資人在做投資理財策略時所考量因素,以知名度、商品的種類、電子化能力、行銷能力、銷售人員之素質與管理、後勤人員服務品質等考量因素,從中細部分析交叉發展出30題投資人問卷選項;電子問卷回收總計135份,這些珍貴有效的問卷,包括投資人的背景、投資管道、投資的金額與投資的目的等等,然後就證券業公司規模大小、品牌形象,以及就經營財富管理的市場經營模式、規模、策略等方面進行廣泛的資料蒐集,加以歸納整理、分析,尋找出證券業財富管理發展的競爭優勢,藉以提供具體之證券業發展財富管理業務的策略與建議,供既有證券業者以及未來欲加入者參考。;Wealth accumulation in recent years along with the people, in addition to interest-rate environment, people looking for steady or higher income diversification and investment needs. FSC opened on September 28, 98 securities firms to handle wealth management business on trust, were engaged in wealth management business by securities industry towards a big step. 103 on August 28, the HKMA will, ′ it added securities firms handling the client specified operating range or method of collection management application service.
    This research of primary purpose that is hope through rigorous of research method, from Taiwan securities industry of competition advantage analysis and not future wealth management development trend angle, future analysis and discussion Taiwan securities industry "wealth management" market of development opportunity, and to electronic questionnaire way, investors in do investment financial strategy Shi by consider factors, to visibility, and commodity of type, and electronic of capacity, and marketing capacity, and sales personnel of quality and management, and logistics personnel service quality, consider factors, From details analysis cross development out 30 problem investment people questionnaire option; electronic questionnaire recycling total 135 copies, these precious effective of questionnaire, including investors of background, and investment pipeline, and investment of amount and investment of purpose and so on, then on securities industry company scale size, and brand image, and on business wealth management of market business mode, and scale, and strategy, aspects for widely of information collected, be antibody finishing, and analysis, looking for out securities industry wealth management development of competition advantage, Of a securities industry so as to provide specific wealth management strategies and recommendations for both the securities industry and the future who wants to add reference.
    显示于类别:[高階主管企管(EMBA)碩士班] 博碩士論文

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