少子化對私立中學衝擊之解決方案研究─以個案中學為例

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题名:	少子化對私立中學衝擊之解決方案研究─以個案中學為例
作者:	潘寶鳳;Pan,Bao-Feng
贡献者:	高階主管企管碩士班
关键词:	教育界;綜合高中;轉型策略;關鍵成功因素;education sector;comprehensive high school;transformation strategy;key success factors
日期:	2016-06-08
上传时间:	2016-10-13 13:54:03 (UTC+8)
出版者:	國立中央大學
摘要:	從民國70年代末80年代初期開始，台灣出現少子化現象，以教育界立場而言，從幼稚園、國小、國中一路到高中、大學，甚至是補習班，最直接影響到的就是學生人數。學生人數不斷地減少，但無論公立或私立的高級中學卻不斷的增加，在這樣嚴峻環境之下，學校招生面臨極大的考驗，「望子成龍、望女成鳳」傳統觀念的期待讓家長在替孩子挑選學校時，更加的精挑細選，因此各學校無不使出渾身解數來招生，無論是師資陣容、提供獎學金或是教育環境、設備的優化等，都是各學校不斷在努力精進的方向，目的就是希望能夠得到家長與學生的青睞。本研究透過個案分析的方式探討桃園市某個案中學，在如此逆境之下如何精準與果斷地進行轉型，透過外部環境分析、內部資源分析、轉型動機及具體行動的歸納，最後整理出個案中學轉型之關鍵成功因素，所得具體結論如下： 1. 改變學校的經營模式。 2. 輔助學生職涯發展。 3. 師資陣容果斷汰舊換新。 4. 菁英行銷手法。;Since the end of 1980s and the beginning of 1990s, Taiwan has been facing a problem of low birth rate, which has directly influenced enrollment in kindergartens, elementary schools, junior and senior high schools, universities, and even cram schools. In contrast to declining student population, the number of schools, whether public or private, keeps increasing. Schools are facing a recruitment challenge as parents who expect their children to be high achievers are much strict in selecting schools. Faculty resources, scholarship, educational environment, and equipment have been schools’ areas of improvement in hope to earn recognition from parents and students. Through a case study analysis, this study examines how a high school in Taoyuan City successfully transforms itself under the tough circumstances. By analyzing external environment, internal resources, motive of transformation, and concrete initiatives, the key success factors of the high school are concluded as follows: 1. Change the school’s management model. 2. Provide students with assistance in career development. 3. Replace unqualified faculty. 4. Develop an elite marketing strategy.
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