電動機車之商用市場之推動─以A公司為研究對象

NCUIR > School of Management at National Central University > Executive MBA > Electronic Thesis & Dissertation > Item 987654321/71813

Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/71813

Title:	電動機車之商用市場之推動─以A公司為研究對象
Authors:	徐國禎;Hsu,Kuo-Chen
Contributors:	高階主管企管碩士班
Keywords:	電動機車;商用市場;節能減碳;electric scooters;commercial market;carbon reduction
Date:	2016-06-13
Issue Date:	2016-10-13 13:54:34 (UTC+8)
Publisher:	國立中央大學
Abstract:	電動機車對多數法人都是一個創新產品，對客戶經理人來說，要說服企業法人變更舊思維，淘汰舊產品，改購新產品，必定會經過一個非常謹慎嚴格的評審過程。但正因為電動機車是新產品，它也有了攻克商用客戶既有生態的機會，本論文雖然以某電動機車推動導入物流宅配業者為例，但在客戶開拓思維上得以做為各類法人開拓的參考，但相對的，各個法人即使同屬一種產業，也有很大的需求差異，故也不可全般複製，切合顧客的個別需求是唯一不變的真理本研究乃藉由對個案公司多年來在電動機車推動法人及商用市場過程，以探討客戶產品需求改善，並成功導入宅配物流業者使用。以期將研究結果推展應用於電動機車於商用市場擴大市場規模使用，所得推動重點與說明如下： (1) 電動機車使用條件如何較油車於商用市場使用具有競爭優勢 (2) 電動機車在商用市場推動的成功作法 (3) 電動機車在商用市場持續擴大導入的改善作法;Electric scooters are innovative products for most corporations. Purchasing this type of products will definitely undergo a serious process of scrutiny. Yet it also means an opportunity of market expansion for electric scooters. This study, which takes an example of a company that introduces electric scooters into logistics delivery, sets a benchmark of market exploitation. It should be noted that the example discussed in this study may not be applicable to all cases. Satisfying individual customers’ needs is the only solution instead. This study investigates the process of a case company introducing electric scooters into corporations and commercial market. It analyzes how products are improved based on customers’ needs and accepted successfully by logistics delivery partners. The study is expected to make contributions to the expansion of electric scooter commercial market. Conclusions are made as follows: (1) The approach for making electric scooters more competitive than gas scooters in commercial market. (2) The approach for launching electric scooters successfully in commercial market. (3) The approach for expanding electric scooter commercial market.
Appears in Collections:	[Executive MBA] Electronic Thesis & Dissertation

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