以8十事業模式架構分析個案公司營運策略調整與預期效益

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題名:	以8十事業模式架構分析個案公司營運策略調整與預期效益
作者:	范義明;Fan,Yi-Ming
貢獻者:	高階主管企管碩士班
關鍵詞:	閥門產業;8十事業模式;Valve industry;8-cross business model
日期:	2016-06-15
上傳時間:	2016-10-13 13:54:49 (UTC+8)
出版者:	國立中央大學
摘要:	閥門是管路系統中基本的元件，是控制流體介質的流量、流向、壓力、溫度等的機械裝置。常見的民生用閥門如水龍頭開關、瓦斯桶開關，而工業用閥門種類相對複雜。閥門可用手動或手輪，手柄操作，在更複雜的控制系統根據生產製程的需要採用自動控制閥門。種類不同的閥門依照功能要求可分為民生、消防、機械、石油天然氣開採、煉油、石化製程、發電廠、半導體等相關產業的應用都扮演非常重要角色。個案公司長期依賴大陸內需市場為重要營收來源，隨著大陸市場的石化產業產能過剩，造成閥門需求下降。個案公司面臨市場結構改變的外部環境變化，內部組織變革因素及營運規模擴大所造成衝擊，而面臨經營策略調整。本研究動機之一是希望對閥門產業的經營狀況進行了解，探討潛在競爭對手的競爭態勢，了解個案公司在此產業環境下面臨的機會與威脅。個案公司面臨到產業快速變化與高度競爭，管理階層必須作出重大判斷，重新檢視事業模式並做出經營策略調整。本研究動機之二乃為評估策略調整之成效及以8十事業模式架構簡單分析，藉由產業環境與企業內部的了解，給予個案公司經營管理階層可行的策略規劃修正參考。;Valve is the basic element in the piping system, which is a kind of mechanical device used to control medium volume, direction, pressure, and temperature. The common valves such as faucets and gas regulator around our life belong to plumbing valves, however, industrial valves are much more complicated compared with them. Industrial valves can be operated in manual by lever and gear box, or operated in automation for complex control system according to service needs. Depends on the functions and applications, there are various kinds of valve available, all of them play the important roles in plumbing, fire control, mechanical, oil exploration, oil refinery, petrochemical, power plant, semi-conductor, etc. industries. The case company studied in this article has relied on the huge demand from China market as their main revenue, however, the valve demand reduced with the excess capacity in China’s petrochemical industries. The case company is facing to make strategy adjustments due to the changes from market structure and external environment, and the impacts from internal organization change and operation scale expanding. Motivation 1 of this research is through the analysis of valve business environment and potential competitors to know what opportunities and threats that the case company is facing. The management of the case company has to make critical decision, review the existed business model to adjust business strategy. Motivation 2 of this research is to evaluate the performance of strategy adjustment by the 8 - Cross Business Model analysis, through the understanding to external and internal environment of business, offer the case company a possible solution for reference to make strategy adjustment.
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