以8十事業模式分析個案公司營運策略改變與經營績效之關係

NCUIR > School of Management at National Central University > Executive MBA > Electronic Thesis & Dissertation > Item 987654321/71825

Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/71825

Title:	以8十事業模式分析個案公司營運策略改變與經營績效之關係
Authors:	鄭清標;Cheng,Ching-Piao
Contributors:	高階主管企管碩士班
Keywords:	印刷電路板產業;8十事業模式;轉型計畫;Printed circuit board industry;PCB;8-Cross Business Model;business transformation
Date:	2016-06-20
Issue Date:	2016-10-13 13:55:26 (UTC+8)
Publisher:	國立中央大學
Abstract:	近30年來全球電子科技產業的發展，帶動台灣印刷電路板產業持續成長，產品與技術也不斷推陳出新，近幾年隨著產品生命週期變短及大陸供應鏈崛起，台灣相關廠商面臨相當大的市場競爭壓力，無不努力提升自身競爭力，以因應市場急遽之變化。個案公司一直投入各式電子產品之印刷電路板開發，隨著國內電子業的成長帶動，個案公司在過去20多年來也不斷成長，但近幾年因PC及NB產業在產品需求日益衰退，以及TFT-LCD產業供過於求之影響下，個案公司的營收與獲利也隨之有所下滑。因此個案公司也在策略上進行事業模式的轉型計畫，期能恢復過去的獲利表現。本研究採用個案研究法，運用8十事業模式架構分析個案公司所處外部環境之機會與威脅，與主要競爭者相較又有哪些優勢與劣勢存在，然後運用8十獲利模式分析個案公司與競爭者之經營績效及財務狀況，再運用8十SWOT分析個案公司的競爭策略，找出其問題與對策，最後提供個案公司新事業模式調整，作為本研究建議之參考。本研究結論如下：個案公司為了因應外部環境快速變遷，欲達成獲利能力提升目標，擬提出下列建議： 1.產品平均毛利提升及產品組合調整。 2.營造吸引優秀人才之環境，以健全組織架構，並強化集團資源整合運用。 3.對未來資本支出計畫更為謹慎，以高毛利之利基型產品為優先投入資源考量。 4.與客戶共同開發產品，提供製造與服務等整合性服務，建立良好關係。本研究依據調整後之事業模式分析結論與建議，提供給個案公司作為未來改善經營績效之參考。;Global developments in the electronics and high-tech industry in the last 30 years have fueled continuous growth of Taiwan’s printed circuit board (PCB) industry as well as the release of many new products and technologies. However, Taiwan’s manufacturers now face mounting pressure from shortening product life cycle and the development of a separate and independent supply chain in Mainland China. Many companies therefore began to invest efforts in improving their competitiveness in order to respond to these drastic market changes. The case study company in this paper has continuously invested in developing various PCB products for electronic products. Growths in Taiwan’s electronics industry also allowed the company to grow in the last 20 years. However, shrinking demands from the PC and notebook (NB) industries as well as oversupply of TFT-LCD have reduced revenue and profitability. To restore profitability and business performance, the company initiated a strategic approach of transforming its business model. This investigation employed a case study and utilized the 8-Cross Business Model to analyze opportunities and threats posed by the external environment as well as advantages and disadvantages of the case study company when compared to the main competitors. The 8-cross profitability model was then used to analyze business performances and financial positions of the case study company and its competitors. Finally, the 8-cross SWOT analysis was performed to review competition strategies employed by the company to identify problems and solutions. Outcomes of the analysis were then provided as recommendations for making adjustments to the new business model of the case study company. The following lists the conclusions of this study: In response to drastic changes to the external environment and to attain the objectives of improved profitability, the following recommendations were proposed: 1. Average net profit of the products and make adjustments to the product portfolio. 2. Create an environment capable of attracting professional talents to create a healthy and comprehensive organizational structure, and strengthen the integration and utilization of corporate resources. 3. Improve the thoroughness when reviewing capital expenditures and projects, and prioritize resource investments for high profit niche products. 4. Jointly develop new products with the customers, provide integrated services with manufacturing and services to build a positive relationship. This study then analyzed the recommended revised business model and submitted the outcomes to the case study company as a reference for any future efforts in improving business performance.
Appears in Collections:	[Executive MBA] Electronic Thesis & Dissertation

Files in This Item:

File	Description	Size	Format
index.html		0Kb	HTML	224	View/Open

社群 sharing

Loading...