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|Keywords: ||中國;連鎖茶飲;加盟;SCP;China;tea market chain;Franchise;SCP|
|Issue Date: ||2016-10-13 13:56:13 (UTC+8)|
本文最終的研究目的是希望透過經濟學產業分析的方式來研究中國連鎖茶飲市場，讓有心進入該產業經營的台商或是高階主管能夠做為創業評估的依據。;The global economy is slowdown currently. In order to stimulate the economy, most of countries have adopted the quantitative easing monetary policy. China also faces domestic excess capacity and insufficient supplies, and the recession has deepened. The high economic growth rate didn’t return. In such serious international situation, it only kept 6.9% of the economic growth rate. The contribution of domestic consumption in China is up to 60% of GDP growth. It shows that in the future, the reliance on domestic market is increasingly important in China. Moreover, the catering industry is exactly the important livelihood industry in China.
Since the consuming ability has been rising year by year and the market size of the catering industry has been expanding constantly, many foreign chain restaurants including Taiwanese enterprises actively enter the market for occupying a place.
The success of entrepreneurship requires the right time, the right place, and the right social connections, and for the enterprise owner, the factor of the right social connections is much easier to control. The whole organization operation needs the exact position, good quality products, and the whole operating plans to reduce the operational risk and be in a unassailable position.
The final purpose of this study is to analyze the way through the industry economics to study the Chinese tea market chain, so the Taiwanese executives who want to enter in the industry or business venture can serve as the basis of assessment.
|Appears in Collections:||[高階主管企管（EMBA）碩士班] 博碩士論文|
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