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|Keywords: ||白金秘書;服務平台;商業模式;高收入女性;Concierge service;Service platform;Business model;High income female|
|Issue Date: ||2016-10-13 13:57:41 (UTC+8)|
本研究為提供高收入女性專屬服務之創業計畫，以了解白金秘書業務與市場上經營類似服務之廠商，依所展現之服務品質，與高收入女性之期望進行比較，發現服務缺口，藉以找到商機，並透過可行性分析，降低未來經營風險，作為創業參考之依據。;Nowadays, females have received higher education, on par with the males. This results in rising income, social status, as well as self-awareness for female at large. Many have risen to senior managerial positions in businesses. While the high income female leaders and women entrepreneurs are busy at work, many are unable to achieve work-life balance and devote her full energy into endless projects and assignments, even without taking weekend or days off.
Normally, senior executives have their own secretary to handle busty business schedules and to take care of routine errands. However, it is often unsuitable for them to rely on company secretaries to handle personal chores. As such, there is a market for Concierge service, serving executives with various personal errands. For example, buying concert tickets, sending birthday flowers, cakes or presents to family members, etc. These can be better served by concierge services instead of company secretaries. However, many of these services are generic and not customized to individual needs.
This study attempts to exploit the opportunities brought in by this service requirement gap, and propose a business startup plan to establish a new service based on the Concierge service concept, focusing on high-income females, designed especially to make their life easier. Feasibility of the plan is also examined.
|Appears in Collections:||[高階主管企管（EMBA）碩士班] 博碩士論文|
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