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    Please use this identifier to cite or link to this item: http://ir.lib.ncu.edu.tw/handle/987654321/72046

    Title: 隱私機制對行動銀行使用意圖之研究
    Authors: 韓翔陵;Han,Hsiang-Ling
    Contributors: 資訊管理學系
    Keywords: 行動銀行;隱私機制;資訊隱私顧慮;Mobile Banking;Privacy mechanism;Information privacy concerns
    Date: 2016-06-13
    Issue Date: 2016-10-13 14:23:22 (UTC+8)
    Publisher: 國立中央大學
    Abstract: 隨著智慧型手機的用戶快速成長,行動網路普及率大增,越來越多的銀行業務都可
    受到重視。本研究透過行動銀行資訊分享模型(Mobile bank Information Sharing Model,
    MBIS Model),探討當銀行提供不同的隱私機制時,是否能夠提升使用者對於隱私資訊
    動銀行的使用意圖知覺。;Along with the rapid growth of smart phone users, mobile Internet penetration increased,
    more and more of banking service can be done by smart phone, it can also provide customized
    services to customers. When mobile bank began to touch everyone′s life, it will access the
    customer′s private information, and in this time, it will be the important issue whether user is
    willing to share the private information. In this study, sharing information through mobile
    banking model (Mobile bank Information Sharing Model, MBIS Model), to explore when
    banks offer different privacy mechanism, the user is able to enhance the privacy of
    information shared intention? Methods depending on privacy mechanisms to design two kinds
    of questionnaire survey for the subjects who is interesting in financial products, banking
    industry, and unwilling to share personal information private.
    The results found that through the mechanism of privacy can really enhance the user′s
    trust perception and reduce perceived risk perception, indirect effecting subsequent intended
    use perception, but different privacy mechanisms have different effects, providing privacy
    mechanism category "Privacy empowerment" will be more significant effect. This study
    expected when the mobile bank service will be implemented in the future, providing
    appropriate policy direction, to reduce customer concerns about the privacy of personal
    information, and to enhance the use of mobile banking intentions.
    Appears in Collections:[資訊管理研究所] 博碩士論文

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